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Chanel, Gucci and Yves Saint Laurent – News briefs

September 22, 2011

A Chanel iPad case

A Chanel iPad case

Today in luxury marketing –

Chanel files Internet trademark lawsuit in Vegas
Chanel Inc. has filed a sweeping cyberpiracy and trademark infringement lawsuit in Las Vegas against 399 websites it accuses of selling counterfeit items bearing the luxury retailer’s trademark, according to ABC News.
Please click here to read the entire article from ABC

Gucci goes high-tech
Shoppers entering Gucci’s flagships around the world will soon get a taste of Hollywood-like special effects as the company takes its customer experience to a new level, according to Women’s Wear Daily.
Please click here to read the entire article from WWD

YSL signs Emily Blunt as new face of Opium
The French fashion house Yves Saint Laurent unveils British actress Emily Blunt as the new face of their Opium Eau de Parfum, according to the UK Telegraph.
Please click here to read the entire article from the Telegraph

Joyless holiday retail forecast
It isn’t even fall yet, but the first forecasts of the all-important year-end period are out, and they’re pointing to more muted gains than last year, according to the Wall Street Journal.
Please click here to read the entire article from the Wall Street Journal

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