Apparel and accessories
July 16, 2018
Chanel is developing its digital strategy. Image credit: Chanel
By Brielle Jaekel
French fashion label Chanel is seen as the most emotionally intelligent luxury brand in the eyes of affluent U.S. consumers, thanks to two key elements of its business.
{"ct":"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","iv":"99e6abccb315e404afd618fc9af53b17","s":"576764eb42f9014e"}
Share your thoughts. Click here