Apparel and accessories
July 16, 2018
Chanel is developing its digital strategy. Image credit: Chanel
By Brielle Jaekel
French fashion label Chanel is seen as the most emotionally intelligent luxury brand in the eyes of affluent U.S. consumers, thanks to two key elements of its business.
{"ct":"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","iv":"4fd127c36bd8e4c672821719840a2e31","s":"c8415729162399d1"}
Share your thoughts. Click here