Apparel and accessories
July 16, 2018
Chanel is developing its digital strategy. Image credit: Chanel
By Brielle Jaekel
French fashion label Chanel is seen as the most emotionally intelligent luxury brand in the eyes of affluent U.S. consumers, thanks to two key elements of its business.
{"ct":"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","iv":"8c8669b802831bd88522e388cf42a6b3","s":"94aaae5faeb20da7"}
Share your thoughts. Click here