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Chanel strengthens digital brand experience via site relaunch

December 13, 2012

 

By Tricia Carr

French fashion house Chanel remodeled its Web site to more effectively intertwine product browsing with content and imagery so that visitors become immersed in the brand world.

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  1. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  2. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  3. Annual operating profits down 18pc at Valentino
  4. The RealReal ends Earth Month with in-store donation program
  5. Luxury growth at L’Oréal lags in Q1
  6. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  7. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  8. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  9. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  10. Luxury Unfiltered: Brand stories are the secret to creating desirability
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