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April 25, 2026
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Chanel uses social media channels to push film, engage consumers

January 4, 2011

Chanel is pushing a film and its fragrance through social media

 

By Rachel Lamb

Chanel is using Facebook as a channel to engage consumers with behind-the-scenes information about a film featuring its most famous fragrance, Chanel No. 5.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Dolce & Gabbana reworks Ray-Ban Aviator
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. Luxury brands are now limited in naming capacity
  6. Porsche builds 'Toy Story'-inspired 911s for charity auction
  7. LVMH appeals to eco-conscious consumers with new sourcing standards
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. McLaren hires Ford’s Kemal Curic as chief design officer
  10. Luxury Women to Watch 2019
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