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Chanel uses social media channels to push film, engage consumers

January 4, 2011

Chanel is pushing a film and its fragrance through social media

 

By Rachel Lamb

Chanel is using Facebook as a channel to engage consumers with behind-the-scenes information about a film featuring its most famous fragrance, Chanel No. 5.

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  1. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  2. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  3. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  4. The Langham Shanghai restaurant earns second Michelin star
  5. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Prada Beauty sets tone with Touch campaign
  8. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  9. Dior goes for gold with flashy J'adore campaign
  10. Air France unveils Le Bon Marché pop-up for holiday shoppers
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