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Feb. 8, 2026
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Marketing

Changing behaviors, priorities could usher in new luxury consumers post-COVID

September 23, 2020

Consumers have varying perceptions of health and financial risks during the pandemic. Image credit: Unspalsh

 

By Sarah Ramirez

As people have grown more accustomed to living amid the coronavirus pandemic, marketers still face challenges in effectively communicating with consumers who continue to crave a return to “normalcy” while navigating persistent health risks.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. David Yurman selects finalists for inaugural $50K design grant
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Secondhand watch market stabilizes in 2025: Chrono24
  8. Lamborghini deploys brand showroom in Egypt
  9. Versace hires Pieter Mulier as chief creative officer
  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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