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Dec. 13, 2025
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Retail

China Gen Z’s ‘self-rewarding economy’ means saving more and indulging occasionally

December 21, 2022

Savings culture and rising individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Image credit: Shutterstock Savings culture and rising individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Image credit: Shutterstock

 

By Crystal Tai

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  1. Sephora introduces new concept for SEPHORiA 2026
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  5. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
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