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March 11, 2026
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Retail

China Gen Z’s ‘self-rewarding economy’ means saving more and indulging occasionally

December 21, 2022

Savings culture and rising individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Image credit: Shutterstock Savings culture and rising individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Image credit: Shutterstock

 

By Crystal Tai

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
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  3. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  4. Lamborghini launches exclusive activation in Fortnite
  5. Lexus to stage installation at Milan Design Week
  6. Singer Troye Sivan signs on as Penfolds creative partner
  7. Air France stitches product story into fashion-forward campaign visuals
  8. Farfetch spotlights Mexico City in spring/summer campaign
  9. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  10. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
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