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Feb. 28, 2026
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Marketing

China’s “lying flat” trend meets its new champion: The free idler

March 7, 2022

If 2021 was the year of “lying flat” in China, it appears that 2022 could become the year of the “Free Idler" if domestic brands have their say. Image credit: THE BEAST If 2021 was the year of “lying flat” in China, it appears that 2022 could become the year of the “Free Idler" if domestic brands have their say. Image credit: THE BEAST

 

By Avery Booker

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  1. Wolford seats new CEO, chairman
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  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Jumeirah scripts hospitality story in ‘Our Flame’
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Building brands with charisma
  9. Luxury on trial: What will stand up in 2026
  10. Bloomingdale's gamifies in-store shopping through Snapchat filters
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