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Marketing

Chinese New Year efforts leaned on technology, tradition: report

April 2, 2018

Influencer Mr. Bags collaborated with Longchamp for Chinese New Year. Image credit: Mr Bags

 

By Sarah Jones

Spending during Chinese New Year has been steadily increasing in recent years, with sales up 10 percent in 2018, according to new research from Fashionbi.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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