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Chloé avoids logo fatigue by positioning “Chloé Girl” as brand identifier

April 24, 2015

Models Caroline Trentini and Eniko Mihalik in the Chloé spring/summer '15 campaign Models Caroline Trentini and Eniko Mihalik in the Chloé spring/summer '15 campaign

 

By Jen King

FLORENCE, Italy – French fashion house Chloé believes that the subject—meaning the female consumer—is more important than the object, according to the brand’s president at the Condé Nast International Luxury Conference April 23.

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  1. Luxury Women to Watch 2017
  2. Capri Holdings closes Versace divestiture
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Legendary architect Frank Gehry dies at 96
  5. Moncler returns to the slopes for Grenoble campaign
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Gucci revisits archival looks in pre-fall campaign
  8. US lowers tariff on Swiss imports to 15pc
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Lancome to secure spokeswoman Julia Roberts for $50M
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