Marketing
October 2, 2017
Luxury tops all other categories for use of influencers on Instagram. Image credit: L2
By Danny Parisi
Luxury is far and away the most-prolific collaborator with influencers on Instagram, but brands need to be aware of how to pick the best tastemaker with the right scale and focus for the campaign.
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","iv":"05f97704f87f8ee137e7f0eda2c6591f","s":"329306241c1b15ca"}
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