Marketing
October 2, 2017
Luxury tops all other categories for use of influencers on Instagram. Image credit: L2
By Danny Parisi
Luxury is far and away the most-prolific collaborator with influencers on Instagram, but brands need to be aware of how to pick the best tastemaker with the right scale and focus for the campaign.
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","iv":"c04493e6494e091b3b4f26cd08bcd1cd","s":"65189c193bc58c79"}
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