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Jan. 17, 2026
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Jewelry

Chopard showcases colorful gems in Paris, embracing Gen Z rainbow trend

January 26, 2023

Chopard is joining a plethora of other luxury brands in releasing rainbow drops, as Gen Z takes over the market. Image courtesy of Chopard Chopard is joining a plethora of other luxury brands in releasing rainbow drops, as Gen Z takes over the market. Image courtesy of Chopard

 

By Emily Iris Degn

Swiss jeweler Chopard is channeling the rainbow with its latest lineup of gemstones.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. Saks Global files for Chapter 11 bankruptcy protection
  9. Richemont reports strong holiday quarter, sales up 11pc
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
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