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Social video most effective in driving sales: WWD speaker

May 9, 2012

 

By Tricia Carr

NEW YORK – Compelling social videos that creatively showcase women's collections can directly raise sales when shared via established social media channels, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
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