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Internet

Social video most effective in driving sales: WWD speaker

May 9, 2012

 

By Tricia Carr

NEW YORK – Compelling social videos that creatively showcase women's collections can directly raise sales when shared via established social media channels, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Johnnie Walker, designer Robert Wun unveil Lunar New Year bottle
  9. Sephora introduces new concept for SEPHORiA 2026
  10. Lamborghini heads to French Alps for women-led driving series
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