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Social video most effective in driving sales: WWD speaker

May 9, 2012

 

By Tricia Carr

NEW YORK – Compelling social videos that creatively showcase women's collections can directly raise sales when shared via established social media channels, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Rosewood London opens ski-inspired winter terrace
  3. Raffles, Christofle premiere exclusive dining experience
  4. Louis Vuitton courts rapper Future as ‘Friend of the House’
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Longines announces latest Ambassador of Elegance
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Moncler returns to the slopes for Grenoble campaign
  10. Coty earns ‘A’ score from CDP
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‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Rosewood London opens ski-inspired winter terrace