February 17, 2012
By Kayla Hutzler
Circa Jewels has kicked off its second campaign through QR code-embedded print advertisements in Hearst’s Town&Country and Harper’s Bazaar magazines.
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Whilst I think video is a great medium, I think it is also a lazy way for brands to communicate with consumers. No one wants to scan a QR code to watch an advert or insipid promo video on a tiny mobile screen. There’s many ways brands can use QR Codes to engage and involve consumers, but linking to videos is not one of them.