Mobile
February 17, 2012
By Kayla Hutzler
Circa Jewels has kicked off its second campaign through QR code-embedded print advertisements in Hearst’s Town&Country and Harper’s Bazaar magazines.
{"ct":"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","iv":"52f278f2893473fc91b853cb8d9053a9","s":"e98b60318f48b5b2"}
Share your thoughts. Click here
Whilst I think video is a great medium, I think it is also a lazy way for brands to communicate with consumers. No one wants to scan a QR code to watch an advert or insipid promo video on a tiny mobile screen. There’s many ways brands can use QR Codes to engage and involve consumers, but linking to videos is not one of them.