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Dec. 20, 2025
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Sport partnerships foster organic brand communities in Mexico

May 15, 2014

A.C. Milan team members wearing Dolce & Gabbana A.C. Milan team members wearing Dolce & Gabbana

 

By Jen King

MEXICO CITY, Mexico – Tapping into the universal love of sports can help brands establish themselves and recruit talent in Mexico, according to a panel this week at the FT Business of Luxury Summit titled “Reaching Consumers’ Hearts before Wallets: The Importance of Sport and Art.”

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Harrods announces key leadership appointment
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Diptyque plays with the surreal in holiday tale
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Armani, Chanel kick off inaugural Architectural Digest tablet edition
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