Internet
April 20, 2015
Promotional image by Yoox, an ecommerce platform that recently merged with Net-A-Porter
By Joe McCarthy
Maintaining an in-house ecommerce platform is highly demanding, making a cloud-based solution the shrewdest move for brands lacking serious cash-flow and a digitally-oriented management team, according to a new report by L2 and Demandware.
{"ct":"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","iv":"bac922485b94f7e92bb6b52eb705d655","s":"8ae14c6516e4db1f"}
Share your thoughts. Click here