Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"46893dec06d25e602f70d77981e0e9e4","s":"4cddda7e924bc6a0"}
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