Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"a5aca7d228e7d024ab1631fcbb68309f","s":"5927c35357345069"}
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