Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"d4060daeaa6ab78eb70738dd49d4b400","s":"b647f2621f92630b"}
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