Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"c7e5dc6de458931fa2d7379858b088dd","s":"b980ab5bfc50af3b"}
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