Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
{"ct":"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","iv":"1adca07a7a0b0353bf8148fb5487bab8","s":"0b6639440f9ec100"}
Share your thoughts. Click here