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Nov. 29, 2021
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Fragrance and personal care

Complexion merchandising calls for diversity, guided selling

November 6, 2017

Fenty Beauty was developed by LVMH's Kendo. Image credit: Kendo

 

By Jen King

Fenty Beauty’s entry into the cosmetics arena has shed light on beauty power players’ lack of merchandise diversity for complexion products.

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  1. How luxury brands can win Gen Z and millennial shoppers
  2. Consumers find new value in luxury travel: American Express
  3. Louis Vuitton designer Virgil Abloh dies of cancer
  4. Nordstrom, Saks, Accor and Oscar de la Renta
  5. Mine & Yours' Courtney Watkins: Luxury Woman to Watch 2022
  6. Georg Jensen birthday campaign plays up brand's heritage
  7. Audi offers vision of progress in Janelle Monáe campaign
  8. Giorgio Armani, ModiFace bring 3D AR to WeChat
  9. Mikimoto positions pearls as everyday accessory in new ad effort
  10. Mercedes channels Santa Claus’ good list in multichannel holiday push
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