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May 20, 2019
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Fragrance and personal care

Complexion merchandising calls for diversity, guided selling

November 6, 2017

Fenty Beauty was developed by LVMH's Kendo. Image credit: Kendo

 

By Jen King

Fenty Beauty’s entry into the cosmetics arena has shed light on beauty power players’ lack of merchandise diversity for complexion products.

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  1. Millennials push impulse shopping, flexing brands
  2. LVMH, China, luxury cannabis and travel - News briefs
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. Chanel links fragrances and fashion in evocative campaign
  5. In-store events may not solve bricks-and-mortar's problems
  6. Forevermark spotlights everyday love with engaging series
  7. Monobrand stores – Luxury Memo special report
  8. Marketers need to learn to "stop the thumb"
  9. LVMH gives Innovation Award to body scanning startup
  10. Printemps appeals to Chinese tourists with WeChat Pay promotion
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