Marketing
July 22, 2019
Brands struggle with how to manage consumer insights. Image credit: Lord & Taylor
By Sarah Ramirez
As brands continue to invest in consumer research, it is imperative that businesses put insights into action to better reach customers.
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","iv":"fe3bda007f7ac118968822bb4e76c53b","s":"eca120d26f48a00c"}
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