Marketing
July 22, 2019
Brands struggle with how to manage consumer insights. Image credit: Lord & Taylor
By Sarah Ramirez
As brands continue to invest in consumer research, it is imperative that businesses put insights into action to better reach customers.
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","iv":"a55ddc438cd4e7cb790333c965cbd45c","s":"33e311701a0a253e"}
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