Marketing
July 22, 2019
Brands struggle with how to manage consumer insights. Image credit: Lord & Taylor
By Sarah Ramirez
As brands continue to invest in consumer research, it is imperative that businesses put insights into action to better reach customers.
{"ct":"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","iv":"336c838b092696e529b6eb82ed73a82b","s":"85976e8ddc9a27fd"}
Share your thoughts. Click here