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Luxury brands should offer heavy discounts via display ads during holidays: comScore

November 30, 2010

Luxury brand customers spend more than last year during the holiday season

 

By Rachel Lamb

Luxury brands should focus on creating eye-catching online display ads to take advantage of the projected 11 percent growth in holiday ecommerce this year, according to comScore.

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  1. Dolce & Gabbana reworks Ray-Ban Aviator
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  4. Porsche plots ’leaner’ future as full-year sales slide
  5. Luxury brands are now limited in naming capacity
  6. A new vocabulary for luxury: The nine archetypes defining its future
  7. Bottega Veneta chooses online video to market first fragrance
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Balenciaga deploys new art series
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