Email
Print
Reprints
ARTICLE TOOLS SPONSOR

Conde Nast exec: Increased use of Web may mean less time in-store

February 10, 2011

A Condé Nast study in collaboration with Morpheus Media found that luxury consumers are increasingly relying on the Web for product information and inspiration, which could lead to less time in-store.

While most luxury consumers admit they often browse or search for information online before purchasing in-store, 43 percent said they are now spending less time in-store because of the convenience of the Internet. Additionally, these Internet-savvy affluent consumers desire customization when online.

To read the entire article, please subscribe or

Share your thoughts. Click here