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Research

Conde Nast exec: Increased use of Web may mean less time in-store

February 10, 2011

 

By Rachel Lamb

affluentconsumer2A Condé Nast study in collaboration with Morpheus Media found that luxury consumers are increasingly relying on the Web for product information and inspiration, which could lead to less time in-store.

While most luxury consumers admit they often browse or search for information online before purchasing in-store, 43 percent said they are now spending less time in-store because of the convenience of the Internet. Additionally, these Internet-savvy affluent consumers desire customization when online.

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  1. The RealReal adds new customer service features powered by Salesforce
  2. Thoughts on Oculus, the Westfield World Trade Center mall in New York
  3. Dior invites Anya Taylor-Joy to La Galerie
  4. Gucci issues love letter to New York with ‘Blondie’
  5. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  6. Lamborghini zooms in on Oscars, spotlights craftsmanship in new selection
  7. Day's wrap: Veuve Clicquot, Cartier, Zegna and Fashion Institute of Technology
  8. Montblanc aligns with "great characters" via President Kennedy series
  9. The Bridge continues to challenge concours preconceptions
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