February 10, 2011
By Rachel Lamb
A Condé Nast study in collaboration with Morpheus Media found that luxury consumers are increasingly relying on the Web for product information and inspiration, which could lead to less time in-store.
While most luxury consumers admit they often browse or search for information online before purchasing in-store, 43 percent said they are now spending less time in-store because of the convenience of the Internet. Additionally, these Internet-savvy affluent consumers desire customization when online.