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Research

Conde Nast exec: Increased use of Web may mean less time in-store

February 10, 2011

 

By Rachel Lamb

affluentconsumer2A Condé Nast study in collaboration with Morpheus Media found that luxury consumers are increasingly relying on the Web for product information and inspiration, which could lead to less time in-store.

While most luxury consumers admit they often browse or search for information online before purchasing in-store, 43 percent said they are now spending less time in-store because of the convenience of the Internet. Additionally, these Internet-savvy affluent consumers desire customization when online.

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  1. Audi drops clever, concise ads to showcase offerings
  2. Gen Z, lower-tier cities driving luxury growth in China
  3. Il Makiage taps YouTube beauty influencer in celestial collaboration
  4. Day’s wrap: Gucci, Farfetch, Four Seasons, Tag Heuer and retail growth
  5. McLaren, Richard Mille emphasize speed, performance in new launch
  6. Gucci Garden Archetypes opens in Florence
  7. Burberry, Prada, Lyst, Rosewood and Alibaba
  8. Registration open for Women in Luxury 2021 eConference June 2
  9. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  10. Audi highlights passion, progress in new film series
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