Media/publishing
December 14, 2017
With an expanded data pool, advertisers can create more personalized messages. Image credit: Condé Nast Britain
By Danny Parisi
After two years of growth, media group Condé Nast is buffering its advertising platform Spire with data to help brands connect with readers in a more personalized and direct manner.
{"ct":"x+eO+\/Hxfu\/xA9ZpOjT27NozSKYDt+yB\/iKePvpF0pymIfONpYVgjjTwKfQp\/f5Bey1SclQv4B8PDa47\/Prd9CcdsSdJKjbe29yYK8UXr7k9RWTVI7hlv5\/XWTMSztPipQ0MW2QB108WDkzDqvTbHMc0zee8TdRPzWKobmPz5xKClEoLqBjLSjO2GXm2yNhJAqcSWM8BBh5\/WxkTPkwsda9eQl4XPCWerE4p0JHUk\/HlQUkib+xx18pPHP0YM7ElCvI8U7EbjgVASru7elsfId5KFvm+s5zQj+Kmk85d7ObX8nv4jdCdsB7eITXy2mPt+CIYs7Uc9\/Xjx5mY7WvxCRjgy28BN3D6BWfn0y3gVG33+fiDqgusv4eLnmUGhzXsdSnKszrD5nAFJtoPLk+AujJgnuj9h+UsEyw1wjZokT8QGwsVm91FKx8ODM4BD7vvq+DayxJEVq0Lu\/7nyXID10s1tDYvB\/+K7kSKNAksvzIh2B86PEFtqo0M800qPMrhbBHZM0gGzY0wU0F8W3+sU3RZ0mU7CQkriTWbs5vEo3Ug1vsOhpXOUJv8dCpJVyNoQLQoXgrPEy1+ksseAhughWh7K+4uNnDLT0RF8uGC8dZ1gb1XLpnBBmdhjvkMQzqZmpRhZy7h07fW01OBH+WWNPx9dc2okVEls9I9oI6HzjVS1w7ppVsUcU6ONevEjZkMrSAlfzfKsOpvon3ZBZM2b6pmbxUXFi7tTjA1BEh9+rf41SA9G8HHIvBa\/e9BZ56QJ+cSpmFWNAD5uy26xgcmkC7paIUzqIyfHC5IYQ0oLFa09BApDapLsqe6d6Vk1+P8OCJFPLBwh00BVANdrKHp2jeWiycb3birNpQnRM2lBQflGHzE\/rrtWU0sY11ndgkTC3nck7J\/x7zGlsJpm0bWvzcx5OZvS09lwzjZLAtaT3evkVuox\/sFGHfbn3WtQObSUyoQn0tnqLndiKa7I8ZJCwTO5OiXZ4oV0xZHSKeL3WpeeMeZatDiSihzuhearxtkh4aQburJhd4aV42enY1K3kfQGQfjPn2EM58D0+L0acrF1vpWteBm5dRt2PAOnRUjo2UX\/jL\/tmMdkAcMBHLV4sQjZyaqCD7kpujUkYyiP7H7l0p20TTYbzRKT5FS9AUSFOkRpv5GSEt1FnvipD+ZloHj\/XoFNZ04HHXPFoJprz2GZiw1KffbtNrOoEqMF9dWHtarLrLHyVjcGX9f0U3JwUGaPlm7LNhfjUnP7hz5YKXzCTlH6dOVXVfEJ7NcTl5feLTCbE6\/+Pi3benOa7uNWUNnsDOZX01XpBA\/e+\/56G67pPJ8\/CsRGSNoGUPXVfql7sUMhLpyQmUZ2oyxcsAXH6hiShAwUj0aBl36yz5a8MrbNWiSTSo5oG\/WlUfU6IGr8oFtKLbO\/CcwAXU+oeJO3HGF8Sen8Dm2XxkrU8F0ZQ7uk9VfHXZWTX\/pxkW4EBKHDmZCRpvwCAayR1dXef1GBcleZsR6AFSXl29FSu9OQxFHBShUHzmH3wa8ldE6DbGCl\/qnG2lrtqTBwSCPUrq4BJQIVVwMLyrr+FIt1o54hnkE5hfqLn25DLHApIBKBqYp5G5NTbhVcjgC7\/OONlO1lth9gBSXW2hv9twaj7shYwZYmykWeeAR164s03QuL3HBB9feT2yEZI3x+06oL1rNirZ2ff071kdCh9M68b5mOjEfIFo3CXzp5mFlqlnJbP90wjPwY2t8FUXkkawdcZ1bJiGwWRnl+V7gbM3fNXtGT5WmN2l3or098yKPgsZDCg6rv65cu2cyXH6QbM2wWFxiNywK6JhCXHljyutLfjgD7Nbd3g0BFj2Fo5IJkvUskzfZcVxClcFxcgn4nSecHLFMmY1VnKwJemDdajRz8XGNyFWuKZnNpIqJyL3dqsoG29fj2UmdB33v4mhiohheVWHwLor6NNNbCzcGp+DejvjnbRb23T4syEWrUNursijq4+8BKh1eb8glEEvUaoCb80AjrArypFVVXO8wcuQCl3iJiZTcXV8TUZUgmTWQht3OE3mdaiAIJhIfPFcny9cSq6fTzO08NH4Mk4CKY3G1BxijRow1fYVx0ELx0P1OYqTR+RmIJBOjWHD0AuAeBzUo3Tzu9SSUt9qPhKZd+m9AaDcxqPAOb+c5lpd5VSK14uRyKk2MpMXKdQtp7I0PsQ5zifhND1aqUoL1r0jmjNhrjmNhmrN30hgyAZLsHamGcYv66U37WZgbWkZhSY\/zTdhMx16v1eR5Hx6h+L8mZQjsXF71ScuT62wXMamKQkkb4LcAUXDRPQdFImk6y+pOuFYrsnp2l5lei2HjAzIuQ\/ovTK\/vY7Tb9E0\/+VZSJNAZkA1TqPWwu3AvHVWM0696fP\/BY8cjH8fv70YW0mE2zGph5q8WlB+RgQD5ALrVoCP2dv4QjyLeMEI6s\/T7F04Dz+z9r1BPTA8bAcqcrkGiUaPbnf9u9UZ14qsopAbK0gTzwoauVY044Wg0cS\/Nmvk2QP5hV3CrRDu4xXxd9KW1ra6aHzNhU6VlfPYCju9YYG5sI7ae0USNJ7Gbt+z8fpr\/xi7Tl++SxQumGA\/diLRiEc+hEHlkQ1FpKOaj\/RIN9HlkLCJ61wvEsnKSoNJAi+QvhXEofWxuTqwuiTEtCr+64lHstMspG8MRFOv+HAfZWOiiyqWnroAx1oMMH979US1x7D9zNeZa6EbLLv\/yABBuvznqCb\/fsT6o2an5kTzOdr++g7vHUirw5PXxmIi09G2dgsRMipPAdj6QYORJJgUKHP5tkjUem0BkUS5MeYRdtW3qraXyj+78tamaKoy90DnrAFkSwLAWVQ+wq+wkklvLXN3jRpOXOoOZK83XfF8TkFvGKk1jdJZAAyuXvZ9kCmvLZTRsXgwbVXc2I7VDS0yMPq9QPSpjXaNiR2320Yiiy6fWPGbvzCXRNB3x1gAYgfg+c+IbyQKZRBtN5KTiCCmhx4XL+ZLOVAseh0shfry9Lx5EEGPrh4cTHEMoXQew91Ci6jjoCuzCfp5ciW24lsKChUeksEhdTzjzogQydp\/k1pn\/GyZDakOJ8VAqnl60m6BW\/GSIb7u+Ufc9UtBdtqQh\/CvxtfwojODi8\/w9EUOM5Q27V+kuc0zEuzsGmfyJ7Ne3LzHnNCJU1LdhS\/vQf9+POz8e1SBe3OhAAOE4HgWTL\/3hGPBJSxxt5CALjO7mv7IECi4Ef+16Ek7QVN1Mf6tc5PPeaUixvg4lUXsrcEzgXQMgMsacK3NBtw89Mw1O1a5rDzcfg8AokjhOWPMRs64bCejtsZi9tmOa9klC1mE2apg5bGYY8eTaMadG+1MvqXKvA\/QqARDhjyGlhbilP4H0ReEHJmnV2s\/2ljQ4Dr21leHR7vfng\/jkX9LzKAyM+wpu5UE8FG6ScDv4JCy3LVdeKNDd1gNgZ1o59a+MJ9VyoZVFoFQmU6rLAKlz95I\/LSk+XjI6jWFkG180XY4pUDTkw\/A0vDXg782cloAMGm1mBubIr+shW17OgDaoOitmSkvIk69it8BsDh88v\/EndD6Yn3A9LmizhxHf5UCRMrQlaeTZwacRrGOth8oSMN4q9zr6K9KWq08FjEJTi48tcvYFEQJcZ6glfOSsqFTv7GCW9NxYNLlfoE\/XgyLjrG0sSC5yHDj3rHwa0C4iU8PAnHbT\/hnrolrTHjFI5UQTsqAw40CZE7fXS1zUAxFHgnttkY7px8uEulyPyuwc+aoZaAPIqhv\/KJ5a6NyEUYmUm5g1ymLLo+IlXoP8oPmiYUk8NAPWdbpwajZijHOFjFAHfm48GhB3tHHcTXorrGmIF9wziKZddQTxNe6Y7kJDp+lDfa5BAPegx69pPLPBtA0cO3FS1f9ybHe8cD6gs23OSvXJn4YGrrlE6IRiASZokuxPA80lLJpDhi6jTNA7kvlZ0dO2olO1XITR3qOtSHVAtKUgGR1dxribCaaJ9leVkHexqUIfRfuYTVmMOVe8SF+RlGHyriuDF+2gy3CrRqxS1tjLNihoeSSfZhdunsyqskSKLdPxK7nqBhyoJzHurVig+5JmHU8LgxSAQVzFSUo2+s7bYcBYCbvGVmiYyT8bbRWnwD+vE7U0rdgOBpp1kgaHgu2x0ql33zEg+t5aWSoCsv\/mIosSS3PnF2Af5\/gDDG0sRIJEkveqgaoT5u5xqOT4RSA6vEx\/WpNmpzIpvfxISHDJvnACLcPVdacTXM8jzB0YQvZnxkL9giAK9u0uNlpZbSWL+chZR7oSnVWXbT7CuQd2o2lNQRlt8C3P7ZQ0gvlAtXWY1NzITceHFgb8pOonWyPb5ctO1UFIImiQQuo5kzSAASUH6NjL3pnzg\/tKPlbqG6s0IB9BImq1ra1qiC2evBg1Yjod6crlVFlK0QZKzRdT6k09EgDxozgv\/dXQObKuSN8ePOFE1YoAsXdWurVKs9dT6LhAdqXFtoIyvQINBUYu6zGohRf3O9kvASbtbs0suCF4r\/N4EjMDCILTJYPQ1vOnMPvqCIXavxREtUoL0D9iFkgLV1HVGz+YOulvZ8RyLf7Xw9vgEP+O6u7cpTN0aL5SITfsW2Ya8qioJxpMRtqsqOkXIGY5zx7ZCksdbff4PeblqhRv6HlUg9HDbOS8jApKKFKV0UaWVvKGxXY6omo94BYrEstpAtFZIj09\/VEHkPFfv7twjp30f1h4iSYAV7Jahsd\/RTH7Udfv4\/GEj+p5DEgUIGoIv8OMO6\/8SqZMRUpXXG9aB6+YoThPPChLfjDzxZMLnCRqNm\/JIoP+hHC9WthVK2asX7wH8WrWsFCrOtOUXDoEHiLx7moO2oTwHIkO9KXYvILitLS0vMwwoqodxlUAvWHVTPFExfp7dWdQpMbykmeuHpvgtS9BM8HYPuP1pKrt4dbtHSanQwRpleM4jDj+8aWSk9DSrXsOyplMtwJD\/EwFpVdmN1v1NLtM+aXeg5GDsqD5BFPXXcyB8UIfwwTNZgUPdNeYBpux0wLg89XsvEjvFusTRBhLZ6qbexecu\/tyl953Oshl1jlBWJstEm6MuerWyz\/vecOwKNd8FoJV6SfUHr6PTq6Y5P3ZK0GedHm96wpo9Cf\/xdUgWEloaIdJnBoZdnEbYHCFPF5o5Yfvgpv\/8ru8CavvQzHprH02K5MKR3Zts33XYetU0fw0DhjHfIGB6dMDGGWVd2HhCp3odslxZJnGhoQdS0jldnvY7cOQlM4KMj9vmc9p8OYFyOY5ON\/YEVLNiKNln0raOdRzY48fvDmfj3HwMMeEiqyIpR32zrBbqoSjv9RTX7NSVliA8h712fpwk2Cgj05cCVmClT3Q7TaihUOJyq\/88zdJXeTf\/4iEgJdAYgFLc5pj2bBl5qg\/eBWSapki5rGn9j8YBY6FZ7UIyrs4b92+LeyuRqInHquvFypEIrWolqdmGxN7qjuGkDa\/esV1dHmdy0hT9yRJnoX\/gwSGaxyIjntOVve5qRSSW3Dx9JPCU7jwMvQKkevry+ZRz\/8tMnf+B\/f7CPWPOdjZnH1wP8sHHK7zx4L6kHgFpw1\/5TmYKI2LQClkZ6i9f7\/VcJEXFADTzJSpM5oUkDvtFz\/2M1rtogL6Q5TdzdLwSOmaYygdVvztp0qn4+KPFPcWAXunlTzC2r1SXDrWBFzjC6FRYiceDHsn4qEVtqsXLhsqFhwoUzvUcPyOq8eyza6c72HdlyA+lpAwFR80kIyuXBcbi6glW0ztyT7sA+vNugxvI5YoUIUhxU99BMBn\/DAWAuQ65lW2Pb7siy3QWob3JkOQBnDOy18Riv5xO51n1tIxlVtCSUBVTVZJApRMqsa8kerLYIdU1qcZXXMYUsYMqdxqw7Z8cqvLKNvNZbYIcooCP1c\/Iim49kELM8MFExN\/b3XwDn24bjtuHog5iMs761roXPDO9t56zJRapUlQPf1DEQcgn5uv\/nRyy\/WOC0IOKqFOb6QZX\/weGLCEZsL4EU0cbJ87V1ZkKgAA\/Q3uNzyM7bzU+lVbgUguGs6RSfQayxu6wvDHdfDJqYMV8csudUpF+zQj0p6wgpvPINxOB+yaV\/vSMRuE4drU4VgFuWf98r3lRHaNY4ed6iKV4KsB3GiKzr9e1Yubx1722xrutl0ZVB+QykvBKEEJcWkjK1NdPyx3plOCOkj90AUSU3JfJj9l8m+cUOtNenytArZkwwnOw9s\/2iryVlLroZvcoXfaFw2jpCLW97XrOW1iVyiTVlNtJwDkZIjQu\/WflRQVzV3eQ6kXHMC6Iom1ivnsFaN0DpOOXTHp4hKYeGSadqKBbKovPm5NDRHkI4KLAc0HEP3hF5mmOqgKINMlBcB3ZgKmbiUbkAfHl4IEI3u3B5hs6XIUE9OwhicIbnVKyUNBMpyoTunZaVaJZ6GiO+4OYrB5bc+G3ROYy7fw58WO4ia\/+fFXP9hILgMIUH0SLFAWvmHUjd+GxAfDUVgdM9BfVjViisRkwaXWKbmFJH3sRoO+kuOj20e6kX9vjPhTg0THVYXpQNn3HlxAKXSGiIB8PldIPIqR7lOlmDDWFezb8yOBpfUD1fU\/HNGSuo\/qs7GHbQChfyGAHBVH3ivpHvUJWdxHbGNgOtdY8JX\/1VuCCnF2fSIHCx3TnoJy9Lvvv0Sr9Bp9GSZWmiL6PlpYZsQJvGUncSaMwKgrrvipmigHSi+4JX7R1Go5914Cci1uUUqHeHw8tgWqAq1k16qSRUswo63yj4Lw0vMciHs09iONQsGiff6dQ+W3ztQAsCRshEOMMBOBpEsrPr68hSyIWAgA5mH1ClAPBWXZeqV9fphtyh+PX1o31Lhr2RmAdYBVKJVNRZR1PTUABNXiz34CmBI\/b0W\/Xzl\/jnnib8HkIzHqh\/ozLJYWhy7rCmWPCz4deUkJ4pzqaF4vE7O\/H4HXkEdtS5CzkyUIw3XE2QSjQBGdM7CbrPFG+Ofg4esuCZapcPnfcP8y4phdStTpVBP5WFnBmDuOGdE9BVFziFGxpT+HB3pzVtTBIn80jMqBGn+mYt54Y9pbSh49tycZlptO0d9QriYkz9cgCYUd5Zsq1faEI9XsZRPXB1vC3v0OnLZHlDjUa5Ldp658T46Ot+epMxGAix2yMiFYkQVTMIxBssFBQRG48909beEEELcxkNCbJbCNE1Xxgr41SZ23vRgJ5yzRnVsMylXFJeDXckaN1K8GIld\/WhtaXISq1vebapzRlX4KqyE0zBoO4CCQBtlmgLe6aNsAoria6JMdZmsHLgiHRmm+XPWltgVeWL8PKDlUMFsjST5rD85sA7Z1JYe74aTwG7775yWBWEp4J9V+7mJtZdd5bMSZHfzbkz+d2PyG\/sEGwnV76nR4CrHGFoXwUkSmuGqEpsL\/fn0GcN9yRGeJaMzUqWjvuw47NlUrE+TQuOOeaFi4WYdar\/BIs2AxCMyI\/fgCuolSNIYD1CLyZkhB1McsdL50maglKStcBDcHLwckwh9zUfqagFvxhI5pHcI5unkTyErI2v0VbxLwXzpUT461fXH5WBojF6G6IkPgHaL\/2OpzTxsNRs4WBGuSOnnZC+EZgd3YHQqHo\/ghlErrCxL++XLCEjBhgbeXbEJiD02L2qqbWt+VOIcKXWSo6MKSodidB4i6iU03YPoVFG2oiL0Eini\/BK+zHzTfIBiWdv7DEal9wZW3h8R\/EoDEIqqmthBrOGjnRLUNBcB8XODBziB9EGjwOuaHgwSKZsuxSZeaO09TgJyfVenZl9cm2Fr\/lVJ3TuLXNKGSAMRVZSz7i3pOAeZkk2WbaIST0USAvf47wk76izk\/B6kp3yjo2EVTyoahrqLEBBT+g09Nz3QCbZtaTJeqq5fgbvbA53DZi7gaIKU2E9L2B5cwNPghInjvXiChiI357eCXhJO+Ygmu\/ICFra0kMI1l0bf0JB5hXdZ4M4lBnrwFShH\/JLkBhqR\/6ohOaMxvY\/hqxelmg3Z3BGI7xgVaWVqy1A11Y2YpzPZveVd0z2+STbZ\/a2MC1ZyFo90d","iv":"bb1a214ab06401ab5ff699dddd695c0c","s":"84412579d3078ce6"}
Share your thoughts. Click here