Media/publishing
December 14, 2017
With an expanded data pool, advertisers can create more personalized messages. Image credit: Condé Nast Britain
By Danny Parisi
After two years of growth, media group Condé Nast is buffering its advertising platform Spire with data to help brands connect with readers in a more personalized and direct manner.
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","iv":"3a91b72f0d288d9977f23a4b521df19c","s":"d42341164e74c995"}
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