Luxury Daily
World’s leading luxury business publication
Aug. 11, 2022
  1. Nordstrom to unveil Virgil Abloh pop-up
  2. Tom Ford tantalizes new fragrance with eerie campaign
  3. Dior channels beloved Toile de Jouy motif into home offerings
  4. Day’s wrap: Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  5. Prominent luxury share bumps average price of vehicle: KBB
  6. Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  7. Sotheby's auctions coveted Michael Jordan jersey
  8. Gen Z keep their cool with China’s new sunwear trend
  9. Gucci spreads friendly greeting for upcoming capsule collection
  10. Brands need better data to keep consumers loyal: report
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Media/publishing

Consumers seeking more contextual storytelling from brands: Condé Nast

May 3, 2022

Brands are speaking a lot without saying a lot. Image credit: Condé Nast

 

By Sarah Ramirez

Consumers have increasingly higher expectations around community, and luxury marketers need to foster these connections to be successful.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Nordstrom to unveil Virgil Abloh pop-up
  2. Tom Ford tantalizes new fragrance with eerie campaign
  3. Dior channels beloved Toile de Jouy motif into home offerings
  4. Day’s wrap: Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  5. Prominent luxury share bumps average price of vehicle: KBB
  6. Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  7. Sotheby's auctions coveted Michael Jordan jersey
  8. Gen Z keep their cool with China’s new sunwear trend
  9. Gucci spreads friendly greeting for upcoming capsule collection
  10. Brands need better data to keep consumers loyal: report
VIDEOS
More Videos

MORE IN Media/publishing
Luxury must harness passion of young, bold consumers: New York Times
Gucci beats Balenciaga, reclaims coveted top spot on Lyst Index
Snap, Inc. reveals underwhelming Q2 results, stock plummets
Lyst founder steps down as CEO, COO steps in
Harper’s Bazaar Italy launching print edition
FCC commissioner urges Apple, Google to remove TikTok



RECENT ARTICLES
Gucci mixes futurism and fairytales in new stunning campaign
Bentley partners with interior designer Breegan Jane to highlight hybrid
Patek Philippe expands watch discovery through digital format

Lamborghini goes gold with new NFT drop
Malls, shopping centers continue experiencing foot traffic decline: Placer.ai
Subscribe now: Full access to 90,000+ articles, reports, videos and images