PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.
{"ct":"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","iv":"870e2815044eba08416b4118ef19c767","s":"6ee2d0ef7bca1743"}