PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.
{"ct":"i9BqWUT8VSfnLyrghX+ZtmUdJAPzRDD7U584zu\/4FwxQLDhgRBHDfgLibQMgzxAUb9\/fXjFNGZiYfkBa\/s37liCShw6LCu1D1wnYm4Zvb6eAli9s1JJQtUFT\/RCnl9bzP1W9CSI1\/iMTAR6M1txJpcu5k72ZxA48qOExI74HRl2wUFB4GrfbrmIw1yxb0aSs49dEXOcOAexu++PprXiMROMIdfr2hC7EiZi6oVcvgEcf9XmqukjNeudMa0FSypYT69N0KnQ1FZ+Jvcefq3lkIM3iNeJTWg0O999wHtJrrmSYBzYEHno\/B1hMUDOXFrBH\/JZIOK8KKuX7jBtYaPlP\/\/pmww38ypf+yu2A33b12W8mjTAFL40hSiyYCVMe\/zLYurR9Tvqb+JMy8aF5XYluSIkEugv+zfMbEimrDOVHpk9NPwvpmSOBYHzSStILVjrKi0voUQZ7ZBzsmDN9d9zy+TDXqehiJzFi12Mm00AxTXMtmp8iaq6oB3QS\/hukn6C20nUf6+7rFJm0M5ApvJ\/IJr2+4INNaNA4U\/beqTRugWqWjgwWFyr2J87Anrx4J9KCvtvaDiJ6YhB+EjHFjMR+2+Wgspkq1\/m02qsB6mwM5dw4ZQRxQcDnFSlFwFK+k4yTflziuNza1K9JHP9TtEIzLiJxOazsRAGEj9rxNZMI5RePnFvWv6DvekX4KiXJd0mpLWj\/lGu51NMZ4T\/yLZTAnD3cP7M2wocKMX1U\/j2m21hp42qJ9NkEZ1ACFGQeY5m4uW5DrNlaERM3J\/1lvPRw8Gsmy5693C+Lq5oKyedukQwT22CunsunidhgUCaotpjJh5mY2\/ZBddZo1+hJ8LjQLNS8+VX6IH\/UMf7uMK4IAmr8IStOVxDD99gw897ALD35\/iL\/9zEVaZeiqww5BIPRTEHMFPwvdYY9HAhThFoWg53VMzI4WB\/c4r\/+EIWo2BtG+8sV7a8D3G1xu4pTOgjBb+PHV4i7mHrETUGESEpllLt8fN1BtDNnXM78ELF7RaZHd6fJM+LhuumxP\/emruxKc3eF6\/Z1dZsZ8cC9cfB3c5wrbvnsD3uTg0pEkaApoAynGEDfgQS7EYkyLVgqdi\/AUM3+fKog4SIQ0IKVUyAUqGz7rfrHwvDsLDwE1T2MjXon\/B4dyTZ\/rTqT0uXo+Gq1QUdMdQtwwJ4puRwEcf1+DJYizQUS0nbs3UhvMqBSJsFObsmD0moxywTnqTZLg0PJwjfCRWH+TIV1Td1qQx9PrJ89whZAS6mjPZ5IvDRk1sJOiJve5jMr3Im54IaT0Ef79kjZyrQ2ru4h\/1EUj7IKp3G4gMx1RiBJCzYWzRuJWRsPHNK9cTLYZhWwIEiav8UsLL\/8cOAuGR6JuYJwWaHA7u8+6OyPxhMvqTsU3v9OnRxQYBIMNT5wDeZCbWit2PsCnYCoFXygchYf\/sNbK+kSbbXG6WjI\/TVaFHH\/q1t7S3FPGbD\/4W\/GbMem\/1DP80gyGaFqbPDou+v8Ktwa\/q7QdYpX0i1XKSEOpT3zKptvdEC9hsmYGligjTWhn+KlklcfnP4ib2oFlPLIImG6rvr1ZnXRBd2kYZFF\/f9AFfzUR3qnrEUkWOSH6hvWd0n0kHeW8HhlvDPZngJ1SxTGiyr3usO+Fgem0zmQxpdHkgqGWzdmfEIYusTkLMk9OEOyZ9CTQiL1pMsacIVLkfAx8DrsThBn3+HgcCGfJ3PCQOTuY6H0y7XYN7dAcUrjENxn20dx0YNyXkz8i2FiwruMApWU\/en6hWD6lzwaf0KyLnRlZgF+NIB+lczKLBONqsNGVhAzIlgGww5mPuXQKWOQmtcLnwznk3sxQoK8owZ30HhaSa\/J9Cy0pVu4K3zHPw0uOAz6jwEmJa32gsFBiXK\/68hqvKyet402MQzB9a9QJ8kZeAf6Uz6Bmhwr0Yh7uN9Z2hLEnDTzkhd+HtbvLJ6CCbFkOq7RcWFr8jJrxXMGtWUif8HgHQfZhdH3CjEi+I5glhcG602ZfCfO3T4qlc7uJ0pR7TUxzA817fDmcpy6qEIFuHxA6d18\/\/oACmSfRR6mUQ3TvUfhN0TmRfLjh+hmsJeCSRECjZSeBcz6v76AcGdyZYk43NLIuPtqgEwxO6H5FDucEbd9CIm4Wt4gT6bg3\/QFmdOOLzHDMVb\/7MuxLUO0SUWmLSYt2WVg5AfnbH5lqWmsE9E8X8k3e8f5ujAVJCOTQ3JEk3k3VDW2dc6YrQNg3jAY\/\/s80ZAqsqF0NXUFHkOBKGauJqTHnyU\/+wyOHYKWK1YsxpcuN+wkf6AQatcxwE5vVrCH8gxnyeAi5YPUzF7rA+3dMc+PhKtdlr9iRk0bFJQCCiWh73ehki7yIuTuZAIDMbDoj2oDY+A\/mTlARwO1UjnWptSlGZ6S1EaJrQdbJ\/h\/0i1FZZRJORJNJ9uk4xuwV2hXXNKrNQ5iRL06+rRi8gHihiQhiA9wGYWt1FnQK\/eB3fJ6VRUZ9hPt5z8R1pX6MnTc5JUEZHUR89ETTwgF3Ck2fXq1EsxkJEfOGWrYzpgi36GAKuwKz2+BV8BsFabPrLh4vxXE1QYiRJdg9QlXGKRq55r9UaFBiHDm4Wfv1pF13Mzf2AbVQu7eb2+J1ul1mBYUNxrdG8V6\/IKqfYyS8uMDsr8hSqDTpHqCCfmVlP+6zZ0BK+9L9KXZS3OiVBnCl0AoeJW7j9jx2jXXuaZEqX7rXLAGY8sEzGlmC+UBKAsa7I0g2clubovn49+hwZMy3Uto722RvvUZh0IEvTb6WMVCdykUI5uSZPzBMTnBJJv9QWmOQs5s7chHlg1Nwxj9miVx1xDffrC2\/Y6cgjf5ximuYdbOqdyn5jbnxFxE2CipGoHMCL8T26cd7Su2oLwqqAw7NPEASEwa4jrYIvCsgtPv1Wrync4DAqInQfqseEGWlL1PPW+lPoA\/++VcQH0LPLYiPbWyY7C3x+Q4vCKZEZ9nyC663uvRT79h0sWmX5EPldZyoRrozuz9wG7q8lfVeTfEJ0FPBn3Qr+Y6g1SojuOBv7sQBf2lav9ZgUR5G\/H4IGWKW3qpEiUBXY8J3F\/f7qF39i2ANOrkQJBt3Wc47UoQ3gL+RIij43Ig7Pp9VVR\/yi3NED06awndcwWn+TCW7ei6yDL0dqNHcqewkX+7Vu9RdmJ2cwZ6SreKbh2ZRi2hxNRlWjj\/khyofc1KMpv9A5+OmS08\/5xFxfIPqTGNnvi8A2US8d26yc7EuMnojg3acjcKYJfYT5UYRZe5jNhmRk0fKk5sPUwzUKexbvvjOM+EllIQXHgpk2tyhmwV50XWFiUmCV2TzHaTPwQf+pjiXtj4R7O2Tcba4YAVZyw8HnLDie1zfY5ek11iREq0BOzuGJHrmA5HvITDiG72DucoCWCLolYLyuG\/nqo6Tqe9yZwpFMbBJsBNnZvI\/dWsK\/Vapin9ZbJ4S5aXUDnnk0A1L2UKQFWvBd\/n3O3qXPqWAu1BIeN0guAH77+bk0juC0BR9tM45iysAiyrso5UE1oVQrJayYGUt3cbaLD2PMbzXWD6YuhbigLkzzPGAW5Q6wbo3NtjJiJX\/vXmm\/JlP7WsOpgstXA3s969CKnV07ZjyTGCBWN+hS2Ne0w1AzxrQRvxCdLN0aRsR0Duvre+nvAXZfi2wcZeY1F470pWj4cbqOPvBKNQcBDs7dJziTPEt3slFbi6IjZVHneRezzkZwoCZU\/EiM0u+wzoE1P4rjy1RktybQP8RH8xycqYZmxKVfAZokn3lmRcxlmoIy0T2RbIv05tN2A3o0Xnujw92CcTRGNnYxkWB\/Wbcb\/PmEFAXKZzWULwQQO+XCKw6RZHiWkL1t9W+3ApzZLAzBv6lqRQKJXcNPPxzGoNulsMp5eSc4DaZaEqyQGPhPMBcfsrOwlZwSfjRisTk3h6r2WyDNW0oNStcPXp1heQ2OazXQ\/uMq6RigYIaMW\/KLG\/jAu32cGUNvHu29unpT2iJ8aUcErH11S1up\/OcSIvZF\/7pjUgWYNI6+XVPovp+jMB7wWLG4fsVH7k0mN3WDSh1vuJp7qH82U4HvXsb5yqCv20PSli4Al34dDDf18UPerlfHCZq6l+DTX2GnIpsVw0N+Ir+ufu981cboguXHu\/i7FpherIiIFiuYouIdcyGsZ5GvBHdVSVJBENYHrhNKTdeofTtp9L0K\/DbJV4AboWfOsvAM8CYr9Zvm7PkbOPrCFvx2O97V84YKeyUU86N3CZiGb4noSyVBZsGyCWWoIG8qlyt46yDCQUm+vbEtRNeOdzVwy7bdtFA4d2nyhAnvDkxnZ48E0C9w4DAPcKZZXfQbP+vDJHPlLqhBp+ZJW5Ty5E\/+UbJpVpqKNdtPwd+kRO778Nqk+GEnXXYD0h8sc7uBYVCYHzkPO2++inOEQ0nl70RI9kcu8Mtf2xEJE4GmMxr3kIUzBvy72NxuGWEW\/U6BRRsRTMIdddXoMUkTgHXtuakWFAcSFMvsmGn3hOPXjeXW9EN7MmsCiQlvY8AMIwaA9z6ZT4Dqz0RJDIbfSew+\/vAyak0JrFGM3q4yPbhmkGNX1bfy3zWYZgXflQM0+PEAwC5WUrL9thOoj+Ij842htbQuTweIxthf+43xuUNXqPdpFS2gCV69okTB3jTchjW2\/jdD3yNSXDiODE6fNv2G4lpwGNCYJzkWobXitfODcOugpSdAMcMY3pkQ+SO9ZFrKofa7eDhSDDxvU2HfW57W8T904sww2P3KrMm1U93zWRuhwJTRyxKs0+eMm5mOyfQnuzQjNb7JO3oO2jVe7+eJJpklBAh3qc2\/B04jb+4XF1M3H5zkQ2P7+IubRU19FUIuAfT2HvlIK1LlSRXPBXKifAXYFtfnHHX\/42Xrzj28ouk+k5ppCcPj9M0S4x\/tfIjK+uUV3DKG8kkwpgBKDiwvw1FHHkbyW7bsnlGMfrzEUPKu7DRB1Z458eB9PHJf9PJk+iaNc9RnKkdD+4Po8GM5LOPMPC0fuS4vgUH5E15IojGh6x8c6AakEpLfu40fvXn6+kEGdZbBZ46xQKWqq2pfwrUDtMeuBkytw3ZcoLPB60BPqEBosSevmETSmmP3I8pb1Zup68BkWSH0V8iwmHwfjW9FdTznxjNV7YaDgWPzeQMYdIhqQzA70t2Z2LaC2tymlT2\/mCj0LzS2PsfHyBt5jxelwEHuQ0AZDmLJwYCTFNVeGJ4dJId5jUcXb3VMhY0Bmsyvn6i9+uvRxaoMWVruPNS4cN8a83l7icIXpS7lbScRV8UuylW9zizUVEnBkeVL5Jg2WN3gkVEYkSAQSv8VmSvO5icGyTnV0\/Uh98kXd1iEhck1Ksx+sxlALH77pr1H2BfG+sdGNeLo\/sCGGNj7whS9L3y4S0QipcRAjiv\/eoaN03mjlu0NvW2HfCbO7ndG9qkOFKFOYRO5w9JbRhPdpIMxXpiWrrSP75YjMHfISvz9UABb92F2PafHTYF2w\/mK8Dyf3SxyLyyu98Q2wws+w3bFz\/jS\/NvrxrXub5QHt2hf5NjhOpECg+0jDMVESFGAgtTI1hDQhS3b\/ioHa\/wDTKjWG8zRk+zngMy9GBxyASBFHxR9+lBxKisRJi5c8t9lHGHr6oYT3ef85j2QZX8gFerwF90oIjtz06uiK4qp2pmPVnGYw5VXyTLaIH22GiuXhS0eo+J9TQyOnoPyC6pcONmwjPQ1giTSqppyCel7kJ\/xUvKMi9246XjbsiQk+kqC9t4NDRsDQa98pD\/zVnM6RDmTnb+ayZcjwkBxbkC3\/UJHMRnJow\/ny7mMBp80ZRkjjHyYb4Gu8C0WIEiVnQarVWZ5dNBgH6Sw6vGeLsdTNTX3fLEIgnXNxxt7JQjSQrAJz9noEgmbxChz3KvNOR44oCutmi0mS+7UZ5wrL\/tCYncxfnTquK7Mt8W0zKE9hFWO2anzZ6BXd5cZwcI45MkqvAPb1S95KrlRmB7kO+eGuDdga0AuEDYhrMrEhAIuzscUdrPYBTq4rQlKzJ4ISC8uF5EmjS+52lmgVlCBpjefM2ErE5YsRj5jkE3Le+sllYoy5GR3\/NhinA8gmcJ\/frT7RT+RBBLTHRKCdt7KjCcjGBx0ELhhavQGsMTY5\/oKABb6qrtupWn8gKNjgjHSE05q28nFvQVj8sZpyPXwMBqWSyVnlYWQOYwRjs5rzvDb3HswCqhsRxYSF+xZAVIMoYfJUHDRgyHET5G0V3dS+UelqSS1gkY63XzxumpSlsctdNIYZ40Gn7LUmynNGbkZegUklXVJnpTh3XPU52ESwS4Lb4iy0AAeQGqlN9i\/y8IoudHrXjYG4pXlgupyVhADXSzZHdqvi0XDt7oC\/59Qv37CvUR8oWJ287tL4tvihiJJ\/QGKpLhurhsdkgYdL4BjdPoo6L7GsgIyQnu3QXQ5eQmAz2bKpzLsJ3UfhFIMO464uBYTUN627HB\/qXtGOzKPp\/hcFw1Smn+qpP6erNDVGaGa8wTOTyYGXrval9TX5t0odzNfrz+05pwVQrgJhO4kvHQ4nFUuMYoEvR+FRD\/EtD6BzgIlEdwMvZaEyWvPePoiTzkF92480J4dgseYBBwSwfZZz03dyTauHhWx0I8thayRWtd2Uz89RQBi+sKPdp0I4ihatuteP0SUwQpAZBxYSrfNMbhddjVDAutwM6pBoYBdi73PXGrNMEzGj1JpI1TcWy8pLGGEQzlLaaGFGzAHaiCi+f4nDSr69hmYmOZO1+vRyswRvKPc6ZztvB3wl\/\/QHLCjfobbudDp10k\/zWf6QY0g3o14au9GmA6lmkPQ7NByRkQ1+7hkR\/MiVpeZPp7zfefdDoSe1Hijr\/uIfCWTDGIfPXas+\/qjxkicPRzjk5dNr7Gd\/9alZPJkCse5UEiNavH6rMugCy4nnoofkWNKln+y0hpdzMAJm3bVOoGoLEnVQFt9skf4eKUQMuLeZbSgGc4f+3KpoodLHhUW7A7euFIzgiGnZdxToltD+FOFShpXqAXiMBBrs4j2jKBNq2o6hc7VSN1b2ruPyLVdQ0AZ\/ijOMJgEXpz8slAal7XgfMHOrZykzJTFQ1PUk+7SKyjHoA+uKL0EiTZgWwMcbFRJ0gumihuCMlMTh8YuDUbjLZG1fqauVKWe\/NTxH+UrsNyFNZALDv3xnp2lVdIvSiB3jPrhwaKy\/bcOnoXXSYFWxunH8xrgfn4sxWL85rjiUs47clcpVShdHsAnW14iZD4pgdTkjd2FGKQhgGgssJ2MknalMyDPfPrY2H06Kj3pNsiHG0y0xvFegIFevnWvsYKAPKoLie2+jGt0QJAE2jF+DutYXQ6IilMIa56jRQ6UBFSFZ7TKHhsw71exwCBZJZ2Y5bmD6qOK5DzU\/oaxZIkZJjw\/BFYdjFT2WF469nIoqgyfoiHXUyQX6PHM\/Kn\/4bY7uS6nho45383HkaB1V7BJsSTts9uNQLWa\/09tTigr7pJUxUM9nGc162WotmNVEDN0TSONCDCTDZuKTZIuWgYMsPHCiX8ElExgwW6bKtNShWCSF6u+yMArzzMADEf4At3oEU\/ceCak9NispXaQS2bhsmIx++5xO4UBIDD7UlOKYDCmsFsZ768ORW0fNVKdnGX2i9+gVFaGZCRH3Fo7bxJdI\/upkYTUAcza51oEuk5jIzU1kbO9hH5zDimLZpFuWPY3ZXnZQ1VJarVLtiSEd5yWDJI755HGsVTPvm9cYuBo4NhSwSV6U5i9EKEDk=","iv":"0823a6313fa9458af5e206b4bebc4ba3","s":"a3c12e56120cdf91"}