PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.
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","iv":"189532bad81ceb3098c860359c84977d","s":"dbe0312ade8bd7b0"}