Column
November 28, 2011
By Gary Schwartz
The litmus test for the success of any mobile technology is our ability to conjugate nouns and verbs around its products and services.
{"ct":"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","iv":"0c7bfe5730323d2fc9056b6fefdd2fba","s":"775ac82664c8b9f4"}
Share your thoughts. Click here