Retail
April 23, 2019
More than 60 percent of shoppers consider other consumers' feedback. Image credit: Alibaba
By Sarah Ramirez
Today’s omnichannel consumers are craving more human elements in their shopping journeys, drawing them to user-generated content and personalized experiences.
{"ct":"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","iv":"6034a9a3a79696ebdbc53c02c4ae21a4","s":"c650e0fb1882c296"}
Share your thoughts. Click here