Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
{"ct":"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","iv":"3e3fffaef45e000042d54f737295a902","s":"0eba504a72f3e729"}
Share your thoughts. Click here