Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
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","iv":"81baa0a075ebb9a52c2caf20ce6ebad1","s":"1c6f2824c64fb58b"}
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