Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
{"ct":"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","iv":"0110c9b64a1d1e0b2e822f31a5dc3db2","s":"9dfb1b86e8b57e1b"}
Share your thoughts. Click here