Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
{"ct":"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","iv":"519d82a15cbe7bf1be49c5f64fb8298d","s":"020c992f868962c1"}
Share your thoughts. Click here