Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
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","iv":"43ad08e0423fd89ddf83957931095854","s":"4af223425b239b28"}
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