Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
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","iv":"1c2b42d4d5a398fcae106767d4100ce3","s":"fb434bb584ac0825"}
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