Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
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","iv":"0c2c13d029f61ff3fc7f8a60832ae4e7","s":"76827843533077ae"}
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