Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
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","iv":"437add3e6ef36b5a1ca89ccbb8969a74","s":"952cefff7a64aaf7"}
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