Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
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","iv":"d867dfe5604e34a6b71a2073910a42fc","s":"f5f87a1fe1675739"}
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