Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
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","iv":"c8e8036ed0a1897f1c2a12738e14cfa9","s":"29a321a6d69a3e8a"}
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