Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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