Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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