Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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