Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
{"ct":"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","iv":"1784043e531f1e19fa14154dc51269cf","s":"4bcf61569feefffc"}
Share your thoughts. Click here