Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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