Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
{"ct":"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","iv":"bb2be431058329e5bf84b0364d6ceea1","s":"7e412ba59def254a"}
Share your thoughts. Click here