Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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","iv":"921e248da076b3e3dd6abf14b14fb88c","s":"ee4bb71225c59f04"}
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