Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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","iv":"4b2ff9134fd74b58548ddccac68d9db4","s":"a6b31b5c4f727f60"}
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