Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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chpJ6H5oZ74t1P3\/7vFIkt5OabGLCGmVS8Hs3TufVNxOo9lOnbzUGiIokjVZccrImIXoAq\/HPvauWwVwwwyLR9RkZ7WC8sRWh7beTNrTG7WzxYT2yZBtBGtpsq3Aq4YtPMeoN\/aT5tHn+nbwfcj4gmsO\/aF45ZDqFlfBGyggpKKn7+n85eduA0PBXVXkPi2YPd7XzpVRLqCCNIHWD6KFkHVQL0AUx4AYP12V11mrTDTRgiGttilLe8gZh7i8I\/ps56sCK2AnG+jMrHEPGMHv6O8DggXMq6rTvEC+UPrHVGO9LHb20VAzcPs8Cd41GTSkBUZ6b+CxKcXVGpefgtpB4ab5aVCrZNnfjlidyWqAe7FyPitA3QQMsm4O6X7nm0O6CrMsHaIWIXCjq3Lj9NelYJ40qcaRYowpEB7dtkXR1KF5rfQAQ8qeUfcMRJgeCp9CXQf1MD4jwc\/cxs6Dx3Xjlrp0UPGMf2cJ6paMeEysSw4hiOiSTzL1t\/pcJH5P6xD7rQpZTt95Ve0i1S8e\/fUe+qRuC8Gs\/tRroiMSau4rYxgQaNSPvPdWNM6EgE+\/rvW16qGsf5sCYidfX63tvV5P4lRCT5f9oiclEMFjodk7yci9uA5h74tufxfDzBEFPHUkvu+wDbj7yTeZVR65R2MGfPjAkJCwHPgH\/XLVCKgJqPJSpBy6rBWYyu8K+8Se322\/TdPnZpFn1SGqUU+EFfpRIV2RL64wIDiIe8+dkHAQsiByeDDSlbUuhg7BrKK3u0Y+UlmX4Ts5eQjc1f9JADZKHZ9vvTRgL04vKg6tw4QIjtL63XXI7M0XPK857t2Hf73LeuoD4IiEMD8plRZ5GY60xH4EtauhgK8GtTBiLRXHOC6wXU9Aqg+fL2UCu2XDV318JMKJH+k8frF9HKfQLlYr7hz6jZssOFzIB1R\/q3dsv6OjlnasvV9nvC7vXkuHZu2WalNd9RabPs4\/rxlg2Wi3IHELcxfADlUCNv9oEA0DbNqoKubnGFp+SNTvmQr6uXbem9EA91SG\/iu7MJfDQjXTgr\/3+548ovXL8VpeMYq2KQ6SuMgwln+yFTT75d1+5kK3LKt6JwIAuwB15JFbocstUi3IWeCNiZ\/Xzr81mQhPSUjbMRK0kPE8kaowKphayJdw2I2BQxwfGSuL4HPmmlQESKOlotgZRpAbtoL9rk\/bdA9W1wDdHrKxOe3KsZT0A2GDB8HJRA0KbDVvEUbsSc+0ywH0sPB6250rNmLVZi6S+ue4FdhC8dxNCoMYKxfVjNxIK2Pq+nl7uAhssdGjn3EjzB1xSRjQFln8LwozQeJreSdwo4pVRlVDUBKZegMg0yPC0tp82M3k7WFacVNMWfr7jeGaIeLdYZugfpfFYA+WJcNt\/heDMsvBEr3N25Ewo9Y4HZ3z6r9STRTJNs6\/yG9m7FGSeTvd1hSPw69xmX1mkOdtOqPX\/j4BDKHJUpZ4G7nBVdX9jFQESVUnNOq0XRa+PE+44Uq66PtA49Ljo+zfd84n6r+OwXo1+F6uHKTv5D3jZSMt0yqbvEo3iCNVHHY6rrVYJoRD\/zQmhCEny+BMMXpwqysXdYydwcuuB6hUaORGxxSE1kfGTmp1wOwOZqbSXUrWGsUc2fGWdLgHlNohS7pwJiRcJiQoxHfiG8438+0\/bEpYIZa3XJ6RJ8jdBEmF4W9dG6HAGl7j0OioYph98jGgH6E7sMds1ZdZVodwQ5ABUSD6PiaHmglhQuATTBw8fPBnXKVE4pE26UgRs6J0qNiXPTKu0EcaP7pCXm7BFtPZ\/hLoXZEymnCdtRaPaE8JNonWFGPHgHgrrUATlnB6SFj3Op7FzXIwiy6tlB0KQUB++2\/rbOe7KCwKjfbpoi4EBbNVVOSG\/hBChDaVdB2zKv2UmhHy5DYazAzW1nXZNf2fq0sFVcSUDMB418Sqv641\/+4R1GTG80LWpmJJ\/Ibf178K54quY1VmJkT+pa8qnXNWCGz6CWIibE\/f21UBua5qWuYF70mnyZkvLVA0Xp3XtTVGp3s\/b\/J70j0FUVSqOAY8bW\/YJCtbA2lzeFGULXwuiND4SqiMY0slyXZeBJ3LepwwBtRVOjksqO+\/OLOgRJVczmSttmT0MMd4j1HbXSdsp7vGTv3y4nP7wjBKJB9z9U\/IcozKCrCaC9HyIQsSlhax+BYviABkK+CznLE+qPOEdrMt8Eeu7ZY0r74HCyFbkVvqdsQl9GA6FkRNnFgWNs\/izbBLEEKx3pQexpwSeRsQwt60wOsvbsWEwRCizoO+0zsKP6fAO6rkg0b\/HixVw8PnkKfcQKt\/tPs9QMtwpm8Pii6BulDXUU0DBMSBOkDPZiQKlMyDROlFhFVnzX15waXFxMrnXB5QgPExCT\/7U2+JsR1McHyA8X0Iy\/74Kt\/am92g2vbExYaVXwKCdm1Hl8yjn\/F4Ws\/B81QkltcpMpZlD5q9G1IeeJ+vnsD7twzpLCUVGCp5Gt4WaoaxQWzQaqnX2MIjxYZgzx5l2jeABl1wpDN1WqPVPtXi9prN9PflAPuNBDWhwSgKAHXzU2QbO4Rx5r8S47wWZTf\/iYND1iCIqQy8f8cRP02xnL9qDRx9PnvkQqO+lFVF84qbQxr8MmK1RH6ZWX3+vIuL60kyJ6iZCGtS5Pk3bzBG1BMKJD5B6CAQplFoEgD1MmQ1fLFu6r3d2eIL80XM64w3TnMdt5Yg5NIMEFm4uICH+5CaWFG2AFaJZZJ0vEoTdYA9YVbuj0dA2K89zxZ\/sTStryFyvDkBEkhWW9zPLkSza\/eiZhuZJSY\/spjwjh5n5U4PAkeOmLnPY7oupeORuIbHbBC92EjXjZsVzD8trHmKDEXFGhK88VodWj0eF6GzjbaFuSwNOLDMdQOW8LtK0jcl8JS+VLMohDSEP2f49hry776xO8al\/Wpjlh\/GcO4oBZlloulf6+iHAarfybsoOPttv70tAbTWkhU9GBnNo7cP98ZvGA2wODrd0+TGmjx0LS2L9TAMLzqaN3ZJWzgqqNAIw+E+YlzUZI7txN7XLW2T\/1ZLW+VPmEI6fHtW\/tKn3D\/2+DeBvRvup8fRdZNlhx2xArjcdSmZGBhDHLz3\/wuopobC1aK9ubex6joQfXhLj6wNKmwq9p1yZG0vRnQYG4oPDzGOtCUhLKhK6wmkBk7biNk4GIyfVpDTTUzBIyEatFeTkpPXpW6Y+qZf\/h1uRaZYUpql05t8O96YJl\/y\/TimUDpDVNjEnCj6b5cVBTmWNZwoGJTirYMFIKjUeH6xhtuG2i+VMaHXmLExxR11mIJNh\/bScdoHjv+5yITgbfSG5FYLhB\/2YI4uwHZ8KEsXFCvOAa6ie2xlAR2n79EeNXAkfWX9T8lZrY6K2xDM+0yneQZG1LUo3mlOWIA8Wn96YxNgCtuSNK8d6KKMK0q7\/juGJXa2om3NwlJh3eqzqqV2CVFm1dkZ4\/np8BlCGNDOdHERPd9bVeprcSTd3iX\/r6o8SggQIjFBRIDvEH1ErOPWwdsKWC0xlvpxaAR5sqbi6WgffJJlQhB8FqdIMwPd8z6j9HKHwmHL6NrpK9VByc4jjhMm26LdjFlFHG5EsYG0xaeUDJjUg4otG0eb\/Ed0KMlnWiuu7lnW\/laFyq9wOSLebajgR1MtwkgeUVT9ReOCK9HiAl7M5Kj3rV7P9LGorVfnArebfzRnHi8gxMQcFuhiqCL7YtjcElwyXT5x9uKGAmJGHMTZwDOTtgLT2FgTQ6V0ptv5N42pEuXvEzjHTQuCoXSfLLx2\/n3RTGArrpBTyx2NqlOEj+tH6GjGTPHtWZneFElyGrrx66xXFxhsqpHt\/6M6wSgvkIf8GGmtVGbetKGXWaPtWbEEGgZHQTBKLypmlVkoRR01NvZ7sWSO10nOISEY\/3aXYr8HWv82wqxSGa5wn9JeT7T8LgvY4SReDn1QxA0zVOmqnrQ5aVKG\/QvRzi6Iiz216r9C86hCfm\/eMBpuooC\/ll+aq0F0sYCLuLTxxoHJUv\/ZWIG2tbYRpDgwIGlYROFUscH2KXbIW4BByWi7Al0Q1dg543PFkaApzdnDESqkdEXEri1ONPNC8DjmiGPcGOO70wU4qj0IsLhzWOjVMHKHDDHdduIqKbSra5\/wFYpVJO7Vip9L4GGY\/wc2g1+e+gjmrrS6wBqeAYkzIO1ewuJlLT894NufEE+qmVjaqWQZkjf6CG82iCsfV+lFZyIJb15CHDIRWuVn5hYayVTeNUAwUfoJI7F9Hh5fVfsAtkUMZbIaYJXMgi\/w9k43iIxh6aFBvB\/h3jS3JuL2MTvLkrfmUiwAOPd+QdG7EQfrfxYvtfWazaFkzzv61uiX2cIiDfSGBgdAqCj5+sLw4rcGfCCjbc1Vtk495iEQgpZh\/MLkye2KORd6uHoaCjcYkl8Y\/H+VLi9hdVJz7D2GxvkFYuvgbCzjilA7L3TQHb0DogXs4RWpMfDp6OlW3V8jnFu7Ts63nLcT6na2WA0SJdaGoSKYhx5uLNLRbqXiCiJDy00AKhLaHA4XdW8AUWYB6\/KUfxtSAkPmkBO\/FsjvoEq1Fxk76fr7BGbEW7GQ9\/HGOYZXE8DHhaktExQWymw1bntMssy9HGyNTPns9rZMH9YH6Hktfa6AR8ZKaglHMWc9W9CZpO\/+CUy3DKu4NR6f1ovqJZjKxzPexXTiPJLmIP6unv7Q5NWTdHySRZEeXSTAGWpHm77Z2D2+c5UF2+q59jtjikU05cQazMxOljFAqc3GgstA+jltvdGO\/XKaQF9sZao9r39Snhrmc3bqI58\/98MpTNdQPtb6Lrz83","iv":"6f496b4c179845dfc26a922f9a42dc87","s":"b761735881793068"}
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