Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
{"ct":"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","iv":"d09e21dc273a4e1e3de060e01dc55b16","s":"171aff1d1b7e3692"}
Share your thoughts. Click here