Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"98fc564489a5946e78fb212ad957b27b","s":"dc45c00e00eb07ed"}
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