Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"c5c0043c21cfc64700a4ce50d04a79e4","s":"19b7c34b9e25437c"}
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