Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"1ed6aba8197ef7892fadabb724bd93de","s":"48c8114ef55fafce"}
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