Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
{"ct":"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","iv":"bcfb04b7c69023200ace3fad5f6f4fbc","s":"d601bad96fe16fbb"}
Share your thoughts. Click here