Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"5ea37a3f259b53fd859d1b0ab7e1de4c","s":"b3832c7d24205b41"}
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