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Retail

Consumers expect customized, convenient mobile shopping experience

March 6, 2018

Mobile commerce helped boost YNAP's results. Image credit: Yoox

 

By Sarah Jones

As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.

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  1. Qatar Airways, Art Basel kick off partnership in Doha
  2. Balenciaga releases Valentine’s Day capsule
  3. The Peninsula expands motoring adventure to Scotland
  4. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  5. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  6. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  7. Mercedes-Benz highlights 140 years of automotive progress
  8. Deadstock denim from Nona Source dresses new Guerlain drop
  9. Luxury Women to Watch 2019
  10. Saint Laurent pulls fine art into Parisian flagship
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