Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
{"ct":"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","iv":"506553b7ac2c84d407019176eeb44489","s":"eaf9ee09e8795889"}
Share your thoughts. Click here