Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"a947cdc0b8c3074de94d83e6debe2932","s":"1125a1dd24413e30"}
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