Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"c76da8a28f49dfbc875fa42df2453934","s":"6d80d3e11506fa73"}
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