Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"c67b658ef5c425e4d154f01a79a63c8e","s":"151178ed0f2e5956"}
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