Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"b19ad9677a53187a24284930e46e27d3","s":"f9b335c4f768fb1e"}
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