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July 15, 2019
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Retail

Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys

August 17, 2018

SMS is key to multichannel marketing. Image credits: Salesforce Customers shop online, with brands and at retailers regularly, but in different contexts. Image credits: Salesforce

 

By Danny Parisi

When buying something for the first time, customers prefer to make purchases in-person over online by 20 percentage points.

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  1. Luxury brands must employ range of strategies in Asia
  2. Affluents want transparent, personalized financial firms: YouGov
  3. Gucci gamifies house codes in retro-style mobile arcade
  4. Ecommerce opportunities abound in auto, but adoption lags
  5. Ferragamo, Chanel, Nordstrom and Mercedes - News briefs
  6. Top 10 luxury brand efforts of Q2
  7. Dom Pérignon, The Surrey create hidden rose garden in urban jungle
  8. Top 5 brand moments from last week
  9. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  10. Day's wrap: SK-II, Dom Pérignon, Richemont, Paris Couture Week and Estée Lauder
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