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Jan. 20, 2022
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Retail

Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys

August 17, 2018

SMS is key to multichannel marketing. Image credits: Salesforce Customers shop online, with brands and at retailers regularly, but in different contexts. Image credits: Salesforce

 

By Danny Parisi

When buying something for the first time, customers prefer to make purchases in-person over online by 20 percentage points.

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  1. How Estée Lauder’s Lab Series reinvented itself for a new generation
  2. Fashion brands are moving celebs from the front row to the runway
  3. Bleu de Chanel dives deep with new campaign
  4. Day's wrap: André Leon Talley, Richemont, Burberry, Sotheby's, Porsche and Bentley
  5. Audi offers vision of progress in Janelle Monáe campaign
  6. Innovation differentiates this generation of teens: Ipsos
  7. Bentley unveils sales gallery for inaugural Miami residences
  8. André Leon Talley, Richemont, Burberry, Sotheby's, Porsche and Bentley
  9. IWC Schaffhausen, Highsnobiety debut Mojave-inspired project
  10. Passion, purpose driving today’s consumers: Euromonitor
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