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Aug. 5, 2020
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Retail

Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys

August 17, 2018

SMS is key to multichannel marketing. Image credits: Salesforce Customers shop online, with brands and at retailers regularly, but in different contexts. Image credits: Salesforce

 

By Danny Parisi

When buying something for the first time, customers prefer to make purchases in-person over online by 20 percentage points.

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  1. Day’s wrap: Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  2. Luxury consumers seek meaningful jewelry purchases: PGI
  3. LVMH, Kering and the new luxury strategy post-COVID-19
  4. Burberry offers a look at how companies can navigate difficult times
  5. Fashion must radically reduce its contribution to biodiversity loss
  6. Dior joins UNESCO educational response to COVID-19
  7. Ferretti Group sees unprecedented growth in Asia Pacific
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. US department store chain Lord & Taylor and its Le Tote parent file for Chapter 11 bankruptcy
  10. Why you should not put partnership marketing on hold
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