Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"50747eaf8658245cb90314d3a35fdd43","s":"dc24af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