Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"5761fb6cfcb546109aa32f6efa1d9302","s":"6b5c5a708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