Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
{"ct":"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","iv":"a8dc3a72d1087a8bb280a68495379025","s":"9e133a69209d9700"}
Share your thoughts. Click here