Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"0f0078619b3cf1eafea08b1586679fed","s":"750a3b3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