Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"c95407b6ac129be8fb2a3b35de22290f","s":"3bbf761135d5c4ce"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