Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"6dcf3c63ae5fb6c84f3db427eaa913dc","s":"047919c7567b94a1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