Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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2Lo3wzF\/c4Z07vXa94lNg1VFGEdlCGEcyjxS7+pp9gKkJzdTdqAwu1CK54VzseVLRe9Ulr8NVMiy6ia9NrnNOSlqFf0SYLGcaCJFmVkh5AejNeFvPARx12gc7P1e0mBN\/38g8d\/rm7GCbvBjFBYla1ToSMyReRp4yriPTKPbj9esZu+\/w9XCmvCZ32YsRetY8iVYjfewV9nZB+IzZX\/T3oWoYQFzhbrc4Y9uFL6ySePNlkk5EZPE9IGFdcda1++AIrJN8DuDNI3TvoFBpLjupsSj5CcAec7Qh9mJ6i0VjFUCGmEcHiZ\/+p4CDgEr2nuGSmaNuPZbqp7LiRz4b0WXDres2ndXzopt5sanNfFXiLrLlwCl3l7Xb4mU6hsuJEyIGqUV5U20L2z+kudjfr9pHc0b76K+GD\/5wWwd3DpzKUPq2FLSRZ+pEpgTemy8doA9R1qwBwJeMXdVF0UD0aKJohDUaB6QBmSl7bUhU5egfVwTAHImUpqJNY1PacZz8FZ8dF+kIyNLgspmSZvQ+lzGHI9dI8pkRgG4Dp8P3Q5U9Ho9s3fN77\/Tg4FEm9kT6eSGSAnKoDZ9PGKGUXnanDjwEHANYhp1N8di5Wqpq\/STwftdubYzzPyLtMkg8TOfXFwBAkLAN\/gCnzaRgm9RtFcDbN2z5FFiEjcDcm5rFAEMrD83ENOyL3ThRGSxb5QuLb4DwPRJ9HnigCCg\/iL4iVBlt5tsZAHvQDJkpdFNmd4x0gWvM\/5qDbvVcURgH9pHpO2HuDgOdfhD71hq4g+TR9SvZ\/MFi5XfgE02WRgiOZAcRVs2azWYAe6yNtkR5idJLsYm3NPOixM\/Jx4\/P+6Pe3MhYePJl6jb9y5p6k618xOkFXjYzEvZZaPEAm8rt9\/06sc1cBymMvvRkxKapfXfNz2VOregL3Hrv3SEFfZNYVUfAQNc\/kn1GpAuIF8gnrRZxyLx2V\/AtFbVdkyhsOlv6vqwJoZ8YRyqfdQvPJ9z2q+We4IFBeT\/y0IYwUgI6WPhQNTaGvmZ6yqBKEUs45BzNuhO9eO+0aBRGHqyf68IzC5InDr71jqNuCEdU662yOKHF8JsVh7B0yNOSymOFL6AjkalyP\/4HM50fsaRrOeWfp2P220LdGmwbpDfp3KQWypW3b6Y9qOOgryA2I7XXD\/dDvVAiceuwN21VQW+S7w\/YOWFDT9rtpEdzlG9x+akUyr0XTXrDqUzLbQcDEYm6L2NOzPOEb+K+nhLYSQPRcoRa0sDwTVHRPYSFjKWGetln8oA55X4rh1LI3pNJDG8AlV1Mk2uiOKRk1QMwJWvsdUg\/agsAMD7f3\/owhiZQtHPbS4wTXuvvCpOnckA6\/xfS3Lyllk2DBLrAIaGqywnA4YLesmkpRaUsUYxuRp6YNRBr6SVgVFr0rrT+NOHtCBTifzTZcQ07gptZeEf\/2fn824pragiMO99BUotd95vyKLx0DWmA3yzAyiGJs2IXj2f79Zwp40NwgcHGA6FocjDKE7Ct5peLho6Y2KyyL\/IX2q4G6SjhbUvjq7rcZRR0H1Bs0ciIon\/tJQzfhNuJiVtSxHsUw0yzrScFT7UM3E5wXco5q+tPksJLA83EaKFwBUHGMltueiygAkRfqPndQFD4sk9UvYs72go6KQXxWciG3L6XTuqKVuYHNIyxI2IAgwDGrS35\/xsDuw3ZLG7xhLjW30eTiisnoXY8vJmyziOfukq9F0eEtedMFZm6MZPzg+HX1bqt4Q2VVw27X63nCfU2jyNdW3YCxTNYK6HKPVYeR0+rk\/rAESzP0RTekmBNVq+5kKCrzt0XMjsCB1PA\/CokA\/p3GujfT3VycUawjA23IX2WbFkwUod8rbvkZnCjKp5SQcE64e0N9RuznXSWZc6aJ3TnDDZHpDf3Cu+V8sr5emT\/+13NW9gYYsgUzaW9K46KG5lAKy7gXYgQqIlR3ZbfxskaAY5P9qeA7FyZogE+iHTxvH7dhidHWuylpBVynpghlemi2u4xwmPuc97KFG8\/0APbR0Yc3n57ZEoKjJ83EUZpeNxibMksI8p9\/VJQs4acEc49SA2KJDwJcol7KjDVE2TdRS8TqV\/bD1A3MMHKOdwk5K9X2mx7xBGj9mq0pEEdxAPT6iX7Q3WdiQta93pFCvFIXr2zrwIYGyjgmcbmZ\/c0y1wVVNq3m7f9ZkByYJfHu+4Jp44z\/cUa6ZLwBj7cLLn\/\/5UU3zzrLyPCA8DbztCIEhHGLU6\/dk9y82FtOmi3uqD9qi+CRHUuDnjsfkyQ0R\/YT8MktwPK6ywAbQPk4j9CdBDJQyi\/iUgY7uvqkU\/xqAa5D3i+hHB1ocp+h8ynCZvI6z0MTAruxRwHdddWBfCDP\/Zjm2tE0MuYwcI\/hMtJILmzq6DrJrj256EuCb5uHxYcVXRsji7vr4BY0ELfrd21riwmNAW2YDJfgbrjMGpd+9k9dKmek+576BbItrAvPyzJart69vfm4A806\/lth0we6kAzllRzGtAZjPcjyk6gzTJFXIdESd8e4kRLVAwz6OkTVeehY03YcaFuHFw\/KhmenKTpgmgML\/cYGn3gghnridG0oqdByHkGYKITAWZHp2oprho4VBOMUt0vfQ9TrYF3rorPmCz+dJ0WjriJVzzNaQiZSVo5rtYDtTdCQwZitJHoqPDotXk83D5F5+Uh\/qBYPneVLnwOQgcq+BXSm4h+Uh03Y+onjaQKMQBV8SpkPuCm0Fu6wStmiKV8nRnCntOoEhJu1TjzBwQSKXwgbsD66YrY6pQqS\/CTDmwZWRvNTvF+\/RefKd++XGwEr5p\/RCmWiOMGQ0ZwP6bym3GA4mAprpxPTrErHkXSBUTYAcd3J5xZ9x6U096ewSxX2p5taIvNvuBV6Q1ZZCQmXWe6QQGPBu2DT9O\/cIY155snZ8QM\/6hEB1okZxCZDJxmXUQw+LY8ckOcvBVXR+r5BVIED7iApUGlLoflAgWmrqVQvyUjchMewyAwk2QRKJg1T8dq+0gSI3vROLkhm36gQGuwL9flUeKNTrKdcyMe8gSIPx1jzxiQWs9OmOaPTiNG7ZPOe0YTzf0EUQXphkA6HOoyyanps1ZdmwQ3Qc4mwQwEJ2l\/fNEfldkg0MUKDAIEiQCgMqMFN1qnt3wtvst73FMlW+Zt\/mnLVqbJJbQ6oFqz7WifEXzjQmpbZG+hVrYWJNWpImTm72Kw7TURtq4SPK3LMXtjeJAFfbKLntoHEhQhD9v0EKMw8\/dfSE6qCwgacRIDfC3w2iRAv8ZmXiy8CSmucvsstdTiwUnh+c+Vmf\/qJLSXXOMtglqnNW8dbfdFWl7bqCq6fydGRgFmN3AocI\/SXwOrQNh4ruJlv6Fq+Y5tkgpT++eXDeBHILhA6zHP3bWAosRs3ua5ZWD+fClTjFK5g70MlZ264YF2eaBTVkJVukbBBSp7c3rLODX3NM6hACz3L2nZByZvDySn7jz4CsILRt4hQpaK\/J\/UE4U\/tNmNYzqNRn4N8nnKtwQVMniOUhVaTQhDtTuPnTDLDlY2kipXmkGhToc0KXZpXGt5fUYkcnRceYaoSBm\/m42MWU7Qo+H0KAc\/fTJc8xHcO1dMTtSAiRrigaqGpblyLe5Dw7SxOlVXD9xRlAkSrS\/45QMz6wWP99EM+StROjfu7Jni9YJdWuPKNQBCOwOaOCdUNN8nX7K4JH3S7Dd5dWINnE+8K3FW++Uq5g7QnjiMc1Dj44v53kBh5VfTtVlkiUCbH1TUQHfPfQNEruJJZm\/1Z1hEreuSy4bte0AdJt\/TeWkdHppu84UGukxZl9szOmAvrK8ntpn3A9Vq9FJKp2BgV+glUxcRU\/gU8cJegVbtIMaLeSQvFbx5LNzCQ4TLOL99S0Z2X3UbQA+TqIsQKV6K\/BH8XTsPkY9MybCKPUEcRz58kZGQ2aygCLWUAtMo0detzT5sAm+UyhO+xf+SrjMhEQPAodeCDCZ1NAqSvCqvoO5P8MsKxGoaLOQ7JTU17IHiPesiva\/2LrZ10EId1Mgs7PhwXm+q5k6zt8+tkOVyI9ut7uvtRTVsMDI4To3y2\/wjDKkYJmSPdrbqakzKy81VlbHda1RXaApKfnk8487GiFiWjFH3A0ULTITpBIIf5gsGzcu5zsgiZSr20R3Yg9fzjzVcZXLAxPKckubmoe7Yk9ouIsS\/xghBERhZMgLpKJaTpcXzWDj1LOswrAjoAVPiVo8alj3BbNGUqHnijsVOUOlZo67oDwvHlaeUjwFpPwEwi8hT0JZoHbYK+n6+U2SbS1TkuUXZzRA4tVEuJxj6AUti6\/dxBVCbDmqNUYSdyH74B7vV+a2wah6jp9Zf1W9duTBWVLXchfOs2HiMTKb7tJ38nMFwYrq\/2rwx81RzlUFUk9zMP2FhNCZyjvNehRqV2p1ztYhpImxnYUvhoA\/RnTzzQAlCaa\/fHt0+ElQr0vJGRiMIgvIURMQH3+z012DaRWWhvyR4BuRgd04XdN2lU8S2yIPb3PZM6GBLBXWLxM5Wx3oWFRni9lJ7kUMKzh3egKTG4e2rxqikA6PKxsQtxl00I\/p48gKcg+rOb6flvCJ0BaW\/Y\/XMMghaeg+XY92miMYVpX63AnxNS+L5XtjwafUWSpWZxnsvotNcy9IFqZDg6XxfQGISTMVX6ogBbPEVFWaNbCdg1dRsvBFOn+S2+RAM67vroRMCFIT0dVkIkTgJu5QnUoUVmqNvdChQkWlshmygK7ri0Qd3fsc5+OyBhN9WU\/oHYyXI9BdlXdS1lKqNs5UxC9cJaCE4E1w0CY9+bo7v4hw+zBYtA\/RbVoHVLTZvJA6a0dBnX6nGStkpSZ+WbwpbovwT00NAkNVyQC4gGzXs9o7XX7CX\/TgPB9hHSWLGvuQI=","iv":"c6a89283d3edb9ca10a5bc988faccfc8","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