Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"1dc893cb1f03055bc0d91edbd49005b9","s":"ee75b0eb3fd9d827"}
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