Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"204e65230cde350bf13c9eb6acf114b0","s":"243d09ccb638065f"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