Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"0b6a946c9368a95e98b3ffcbc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