Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
{"ct":"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","iv":"a385d90c0c8c7158939cd960b54094c3","s":"a8b0d84a27cceb05"}
Share your thoughts. Click here