Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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","iv":"8a3374008f0e2345681accde77f1afd5","s":"5f5cdaea7846ae7f"}
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