Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
{"ct":"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","iv":"aed3cf398e3e529238b39038883bd01f","s":"34da2bf7d0410b20"}
Share your thoughts. Click here