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Marketing

Coordinated, prominent product placement most effective: study

June 4, 2019

The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La

 

By Sarah Ramirez

As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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