Research
February 2, 2012
By Chantal Tode
The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.
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Qu8g3BWuHX\/xDJWaAgiXekeUE99N0xrRg\/lmZAirRV7k88d5zOWEUHFiLJHJ8\/FmvYC9Tijen+HaGNsFCq8HAg+EFL74zgfLRLcUw5YN81omjdTMFa0XVlHdDQTaZmWNlcxjEuyFyDhqEcycBDFtRHSkv83DtfpidHpWJdlan1jcppo1flY8m1Ic2OzoJnr8XrMUIIl5xE7RY07n11rqPC\/ajWpSUjs6cNeQ1s4oZtedT3q4PTBIYbTn0WzBJsUeo34SvBdWO7YT9dPUMhO9oyEHcgP5JjBiKT35hPPLvya+pTsXvqP2wDKJnilOmKzoJVFWOIMbU6nBSga9X+F58\/VY83Hlh+22mfRoFycntzxmkJD+iprP3go9Dey5+9QZFgxqqKtCfft\/xvrGRmKN88W6nWpaDPHiTo2Aalerv\/7+68cQ3mHv0mCaJonZ8y2\/8TbUWQP7ZEQASOVFQLUpOGdu8KzCKOaDYQa3ixlfLVbQATQOWC99ggFqMxdAZVmGN07MO5vC7KVFPWI+skke4UMxgye3iKJpFMQ1+cPfeMKYRRJON6Jl3bgt+bDq+9hDVIA94VtHCrZtScCYHAlOFQ6rmbAwpfDZsflYsxkMBF8tp3Uqt0QDfhHM\/t7c16kEf43eEXsNRTq9mz9MwMsLfNjndKqwzipEHFmUxLxpwZGNhkgkfZPbFTm\/EtyT7eOdlNuqZH8Z2jH5zce7apkp3XAD6EXz8+Vo71kXDK3BmK4KSf6hhghDiwRj2SV5eXAQZ2P8197jYuRSO6THp\/DqMXfPnxPsJRvGFcK2FXRa7ku2B3cD1fJEfg9wON+kCUuGzcPkEDVxXWhf0sxJKkuw7S6kd2ZKngodIFF\/lfgNbsr4x9RHS7X6DI4\/+LfvIrrliW\/WDu35cnpo0fDdG8yYkuhd4Uk8Kk5m1dYVH4fDLV8+1BxmJM19QEV6EJw+D92HLs17ZEuELgL66fwaKaxJfRTuIzABYLVkyOqL4TM2sTG0AEKlj7EmFmv3gdjo\/yT8FScrJnzB3cZkr37aqRtFxeVeAFG8PbbbxTLPkHTWMrHogNXf3lddFjcffvw9Sl2i0VHxVJf6PZaev5izme237KD5jcriMdLf4R8fjalIm13\/2UYwfFR9KomDjioPTsH1ZT1GybMjBjnBZmH67FAmH6XmKA\/mteTXQTO6JFlGHTvoqR2RRt1ErCn3wMP7lB3Bu+hAje3BMDBf6EAmV9+LExWWkC6ozIQEbD6rHe21KneGdPo15aZmKbEBT7lAvXx2TiH71yqzbIhzpm75PVR2movxSDH1KD7ALrU1goDqwMdcEpzZb1m6gs2Ml64p4wcrLKSDRvup4PPBYNKWKPUZ6f+3QfZgQkO5nhWJGUrGU8EieRrJQvoZa5BIKe19UG8jGKlfx+e\/57gQDuARCtQIsPfic5ahsfXfmUXm5srTS\/iUaUScrnPyvceCnQnlFMjRgt0c4IWnSMNF37YtswQdKt8286Ugp3nL\/eAvW58T8Ub46BS5QjyYkcXDEkVK5CUC7dKtdk7ddEbKcRGSjCJ4Gsf1tr1\/WLoF\/H4cUVDiyM\/1oKvtutjUHjlOsuEWLNs6HQWneUuZpfcVDMJVNT+TmqrYSf5t2OrWfQteVBdeNq6R0F9vOoKne4Zfk482ifcqRM\/VOEtD8FlrxVaORkPeLtj7vMPSk6\/wwTfjj\/ySQI7QmCYp0suNft7wKvA+iMag2qv9LDNI2UOICPgo5KkOgRyEqM6ern0LmbhooXjkzDWaTfSqmuMciLSTftAEWBuIb2ZWbq85+3jUVf\/AwkDO4689t0x\/yPxKHeFtjIYOOG1RIiJCwKHdn\/YwlhtpBZUWgyhOS3mz19nNI1cJhfcXNkSe4IvGWZ6XNcX5WPNF4huzmJibjztG+z4t5owKrkmG+8kOrzHpr8eCyOxMwpyYFIhqABnNDQJs8prn+wydCJQyPqXbf6UA7NihtZ2lQKcQaZ58lybw3fOS7uTaJZTNiGS2EAS4gp9Zh6Dmugww4xJSjqNAlWICVvnrBuTwgBo5rZ34Yvr1wu9bfCvdKc57ei1PAR+4s5hh53YdMDC1NUrOYMBDt\/53DwSNYa8BJARNBeGY7PGrmiRcNHIu0oZhHX5g2GXzhBUMCGim6bSDa9LRgmyvhvKm3elQjWuHxRsYMCMtDc7woMmMqbkBDhEYRQfWDhmyavJvOtNK3E5g32ub3uCGy79hgmTYClJFk0153JCSG+8gTotg4VwFtRcHMkWxxh2nTxhALD7zYrLTSBFyn\/xoqwVT\/+46ayifH3wk5dIa3fPyUFDYagCBWTxinpmIMSwf9HruqUAja6sJp8OtHROOF3jIlLgXCxAaofYk9CqbJ+UFmT\/QnZHjGexZsWh3hpK+AgDqneU7xhsjE9lw3S\/nKIklmDfze4EPM8ZO1YMyVQIGoXySkg==","iv":"f38b637d5af71b49976d672af31c4c1f","s":"ef7bd66b6ae0b5c7"}
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