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Dec. 15, 2025
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Apparel and accessories

Could sustainability messages sour Chinese consumers on your brand?

December 15, 2021

Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane

 

By Jiaqi Luo

In the wake of the COP26 summit, the rising pressure of irreversible climate change has convinced luxury and fashion to build a more sustainable future. And China, whose consumer share is expected to make up 50 percent of the industry revenue by 2025, is crucial to these environmental ambitions.

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  1. Luxury Women to Watch 2017
  2. Capri Holdings closes Versace divestiture
  3. Moncler returns to the slopes for Grenoble campaign
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Gucci revisits archival looks in pre-fall campaign
  7. US lowers tariff on Swiss imports to 15pc
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  10. Dior reinvigorates Miss Dior with latest floral romance
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