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Jan. 18, 2026
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Apparel and accessories

Could sustainability messages sour Chinese consumers on your brand?

December 15, 2021

Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane

 

By Jiaqi Luo

In the wake of the COP26 summit, the rising pressure of irreversible climate change has convinced luxury and fashion to build a more sustainable future. And China, whose consumer share is expected to make up 50 percent of the industry revenue by 2025, is crucial to these environmental ambitions.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  3. LVMH Watch Week 2026 comes to Milan
  4. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  5. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  6. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  7. Top luxury campaigns of 2025: LVMH, F1
  8. Actress Demi Moore joins Kérastase as global brand ambassador
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. GQ Bar Bodrum opens on the Mediterranean coast
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