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Dec. 21, 2025
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Apparel and accessories

Could sustainability messages sour Chinese consumers on your brand?

December 15, 2021

Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane

 

By Jiaqi Luo

In the wake of the COP26 summit, the rising pressure of irreversible climate change has convinced luxury and fashion to build a more sustainable future. And China, whose consumer share is expected to make up 50 percent of the industry revenue by 2025, is crucial to these environmental ambitions.

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  1. Savannah College of Art and Design debuts SCAD LUXE research center
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  5. Dolce & Gabbana debuts Devotion fragrance film
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Seabourn to broadcast 2026 World Cup aboard luxury cruises
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