Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"3266b5d45f43442ce106049ac2abc462","s":"6bdec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