Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"344a7e0d496a8805fb01eedb50975646","s":"cd193b6deb49d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