Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"1df8d51e284487b7c4abd5dde2f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