Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"c5deffb36cd31978c872eecff618f2de","s":"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