Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"90f0a6e0f058063dbc567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