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March 1, 2026
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Marketing

Cultural appreciation vs. appropriation: Navigating luxury’s cultural marketing in China

January 5, 2023

Marni launched a “Marni Miao” project – a collaboration that kicked off in 2019 between the brand’s creative director, Francesco Risso, and the Miao ethnic group communities in China. Image courtesy of Marni Marni launched a “Marni Miao” project – a collaboration that kicked off in 2019 between the brand’s creative director, Francesco Risso, and the Miao ethnic group communities in China. Image courtesy of Marni

 

By Wenzhuo Wu

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  1. Moschino allows consumers to shop the runway during live-stream
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  3. Chloé fetes iconic anniversary collection via video series
  4. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  5. Mercedes introduces electric bike collection
  6. Missoni pays homage to founders, Brazil with charity auction
  7. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  8. Introducing Luxury Women to Watch 2023
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