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Marketing

Customer is most valuable resource for improving customer experience: Tiffany exec

June 22, 2018

Tiffany & Co. has always put customer voice first when making strategy decisions. Image credit: Tiffany & Co.

 

By Danny Parisi

NEW YORK – As luxury brands look to improve their customer experience, it can be easy to get caught up in complicated data models and forget that the most important resource for determining what customers want is the customers themselves.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
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  5. Diane von Furstenberg named Icon in The Time 100
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