Marketing
June 22, 2018
Tiffany & Co. has always put customer voice first when making strategy decisions. Image credit: Tiffany & Co.
By Danny Parisi
NEW YORK – As luxury brands look to improve their customer experience, it can be easy to get caught up in complicated data models and forget that the most important resource for determining what customers want is the customers themselves.
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","iv":"e4146845d25a7dde53af129c20b33082","s":"9802baf483ef4f82"}
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