Retail
April 19, 2018
Iguatemi incorporates experiential elements into its properties. Image credit: Iguatemi
By Sarah Jones
LISBON, Portugal – Remaining relevant in today’s retail environment revolves around creating convenience and experiences for consumers, according to the CEO of Brazilian shopping center chain Iguatemi.
{"ct":"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","iv":"2fa5cbe2378296d544406a3f6527e3cb","s":"f92b0a828e8edb4d"}
Share your thoughts. Click here