Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.
When designing a mobile application, companies should make sure they have some form of registration that can then help them customize information and content to consumers. Secondly, brands need to create a platform for commerce, whether it is through direct mobile commerce or advertising.
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1k\/M\/o83YOV1ueB0fhP3hVJRw2OBlVq2DO5+n0MCeE4jnul2Bs39eenGcGoGl4O0nCVGJMT5F9R2gRkHusJMmoGdgM4Uz2H5T0lklYdQ8UI4MouOfEfKJh1KeCXs5VDTz4isOMu\/x3gH\/oGgNFRwJ2dr\/AT5mQfN93wI\/p7ghwdd48VmqjYXozXkUblGnCGu+glfH+du3A2RdPFPtdPy1EpdGANhCW4HIcudz9aso\/1vMdCRdOhUrH29uY0xFxENqrCohjTw+QmDDLDeRIQGLx5Eb9k1qplorC+XcXUh1piM8\/T3Vf6rWdDMOYgVTIH8V75Y4RyKs5WQTkdOtc0q7gpPMKph8AJvtF4rvkltjYLZy8clPqL0krX8RPRODLPg7GGcGv04EZGgsflWFNwanz6RJOpAXw\/5bYeR0\/KLveNRtENC1S9zx95DHIrTl9ICGTk5RMGCpSNVThepuwKgQL+ce0i2kl4NQhkXi01Ng1zlZ7fd8LQ85Dyr394ip9roLQAUCsk+8Yk5xyZktjfh+enzyykgpBdvS2wiVWihVHqLlBr8IYzE7gZyQLgINa5j\/mD4Xrk2Yl7gaHhqSXBuQ9\/W5hUD4W\/WIzLJAbOlEzhxjhLqzF3uG2fuvZOXI6OhtLI14PyUKbSVd7RHXF6UZ\/rQyO2bWM8HNW3t\/eDxLIh6s+Ju72TH6K61\/xQMtYlc6ooujBEmBqMA98DfoWd7jdJLf5DLUDhCGjqDLQPcDK5lw5CsIZ8bNfJkgdS7IIvr\/fimwHDwH8ppHiYy9zCvwmjQPNpG2Sy3RNRLstnsan6c72PPqYhdcX8wDiMWJFE7hhZ65NXxJsOnEUmeGK6I+oPt3vaD6h8NNTsJIZXYj7gw4+sVQw4kRSim75n0f4p48I3bUGhBn6ylfCc7MgZITqeU3BM0ZaFCa0On7bKOqKOG+EvdECs83Woc+Yk\/lsfT\/caN1QPk54HJlf1I3F2D0usw7j+XgLxfItglHt9WpkYAD0oOYFnu2l6qjlXObqWJFxaTxroKKIpi1v02jZiAWKe6XTlkOdc5\/io6jlPLXCzY+H5OWH4Yo0gYP4fwMDa3xAjXWokNltUHVNfhMeKrdpKWsgtvp+zvEbGy\/gzu18XrRaAozM+xeKkgpJI7Dbb9O5FdbbR7zO8CUgSg5KV6KrjEo1I0YZGz66X\/JhpbiEPF08aKRE6XH25RDOd3KgUjcbHxa\/vqLP\/1+MRG5ODO8HptYH3ELgoM79clh8vnhwq3xRObm33gYuhooDuAqB8Pq9TqE\/A9i\/6gAONfnzWpGGeKYm\/cENu4SWjDKPWV9y2Es1TIukGAab2b2mAcjdFEWoZGxr9nUJ9fFCjVMkgNg9BrRNd1ZuVZUlaIsXQ7ITmJkWS2mhT9w7TElsZRojZ1bw7rSnl0K2U35ytIZr22Klbqq46kPclikADyptaxRSj7wv138K4yVy08yWRHigcX5IfBdkPtee7DiGSMARfkn69GG691Yz2rX1WT+f+GjxwjvnjfLA\/zIkzfffqXmooDzkaSrm5+gIjRDjORDatUxYpoaZdAUFVAd0GUfI+CtIdghTP4cNRmvrNk4sH0frNOT4HJ1PMBGl7nfRWiyQyGDRzYNgKk0eWYOBOB0B9AU3WozLz9SbDa2dLt0f1l247STd8bkdSkCcjpqUML3o86g1HV+D+wuf31tImH\/MPyPqQ3fFHN8MvgkpHOGrwoOFJEFXY31GVOgo7Zzl33l7JurwNYA2k01SWLhGyP6PcbqbPpKLKtfLTDB5\/G6+5LNF346hQIsrny5m8xXW9A0Fa2f+dr5wV6a7aNlZjhLwY+hMjCIq+tVVKus1HADbtwyUbcBjERk8sjo000XTNRtPNGPNqwOCRLhD3hovB56bxgF1vLuiTmz7jnrXqbIIwvCfHnAAu4fg+80D32NsFLgnrw8s75LYaii0m7SM7I3\/Dnu8oCoS+pIIA\/Ar66bh8\/sR3nKtXRm74SiMJ0a7i41z+ImX\/u9zBBRF4rbDrMCVGytxsCbaYRssHVvKna2XD0qePa1FwR2iF+f07te9FisnoXfopJxlumMgwL9rG6d0Xt+Uk73nfqG1PngagBITGBK+9g3cPceV0hd1Dhy8U1XTwEzVPkRSFb5sg08xUPA7cDZNHFJYAA1mvrmT6PN79o3gw=","iv":"2f60037df96b4d9ee7a7ffdec2228a80","s":"b65a9188449cc3ec"}