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Daimler, Chanel, BMW and luxury fashion – News briefs

February 12, 2014


Today in luxury marketing:

Daimler says to pursue cost cuts beyond $2.7B initial goal
Germany's luxury automaker Daimler will pursue deeper cost cuts than an initially targeted $2.7 billion in savings by 2014 as a way to raise profits at its Mercedes car division, chief executive Dieter Zetsche said on Feb. 11, reports Reuters.

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