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Research

Data-driven marketing strategies see 47pc increase in consumer loyalty

January 12, 2015

Forbes Data-Drive report Forbes Data-Drive report

 

By Nancy Buckley

Collecting data for marketing purposes is becoming the way of the future, but 21 percent of brands surveyed do not collect any analytics, according to a new report from Forbes Insights.

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  1. Longines confirms appointment of new CEO
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  5. Vacheron Constantin, The Met select finalists of craft-focused residency
  6. Pop idol alliances key for beauty engagement in China: Gartner L2
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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