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Research

Data-driven marketing strategies see 47pc increase in consumer loyalty

January 12, 2015

Forbes Data-Drive report Forbes Data-Drive report

 

By Nancy Buckley

Collecting data for marketing purposes is becoming the way of the future, but 21 percent of brands surveyed do not collect any analytics, according to a new report from Forbes Insights.

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  1. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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  5. France welcomes first Case Loewe location
  6. Luxury Unfiltered: The new codes of luxury for 2025
  7. Miu Miu channels athletic aesthetics across global retail grounds
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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