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Data-driven personalization is today’s handwritten note: Tamara Mellon exec

October 16, 2015

Tamara Mellon LA Woman campaign Tamara Mellon LA Woman campaign

 

By Sarah Jones

NEW YORK – Today’s luxury marketers need to use both their left and right brains, developing strategies that are simultaneously creative and informed by data, according to a panel at Luxury Interactive 2015 on Oct. 15.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Versace Home completes Marbella villa project
  3. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  4. Farfetch enhances advertising solutions service
  5. Improving mine-to-market traceability remains critical: Natural Diamond Council
  6. Prada launches beauty platform
  7. 51pc of luxury industry has experimented with NFTs: Bain
  8. Penhaligon's invites buyers backstage for fairground-themed campaign
  9. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
  10. 55pc of podcasters believe there are too many titles: report
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