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Data-driven personalization is today’s handwritten note: Tamara Mellon exec

October 16, 2015

Tamara Mellon LA Woman campaign Tamara Mellon LA Woman campaign

 

By Sarah Jones

NEW YORK – Today’s luxury marketers need to use both their left and right brains, developing strategies that are simultaneously creative and informed by data, according to a panel at Luxury Interactive 2015 on Oct. 15.

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  1. Value of Indian luxury beauty market to quadruple by 2035: Kearney
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  4. Luxury Unfiltered: How German luxury automakers lost the plot
  5. Vista Global’s XO broadens member benefits
  6. Lamborghini launches exclusive activation in Fortnite
  7. Ritz-Carlton Yacht Collection adds itineraries in Asia, Alaska for 2027
  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Top luxury campaigns of 2023: BMW, 'i Vision Dee'
  10. Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’
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