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June 29, 2022
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Data-driven personalization is today’s handwritten note: Tamara Mellon exec

October 16, 2015

Tamara Mellon LA Woman campaign Tamara Mellon LA Woman campaign

 

By Sarah Jones

NEW YORK – Today’s luxury marketers need to use both their left and right brains, developing strategies that are simultaneously creative and informed by data, according to a panel at Luxury Interactive 2015 on Oct. 15.

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  1. Brands cannot approach the metaverse like Web2
  2. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  3. The logic of livestreaming in China is changing: What does it mean for luxury?
  4. New York, Hamptons see double-digit super-prime sales growth
  5. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  6. Free webinar: 5 trends in the luxury goods industry
  7. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  8. Tiffany & Co. further commits to music with latest partnership
  9. Dior explores ancient textiles for summer menswear
  10. Cate Blanchett channels Hollywood elegance as newest Louis Vuitton ambassador
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