Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Data-driven personalization is today’s handwritten note: Tamara Mellon exec

October 16, 2015

Tamara Mellon LA Woman campaign Tamara Mellon LA Woman campaign

 

NEW YORK – Today’s luxury marketers need to use both their left and right brains, developing strategies that are simultaneously creative and informed by data, according to a panel at Luxury Interactive 2015 on Oct. 15.

To read the entire article, please subscribe or